Digital platform targeting company also promotes former Advertising.com account executive to Senior Manager, Client Services
NEW YORK – In order to meet growing demand from its Fortune 500 client base, online platform targeting leader [x+1] announced the hiring of Christopher Black as Vice President, Client Solutions; Lewis Steckler as Director of Client Strategy; and the promotion of Ben Riley to Senior Manager, Client Solutions.
Black comes to [x+1] with over 20 years of media experience. Most recently he was at Sears Media Holdings, where he was Divisional Vice President, Media Services. In that role, Black provided leadership in the development of mass media and online media strategies for Sears retails stores and brands such as Kenmore, Craftsman and DieHard, overseeing a $760 million media budget. During his tenure, he increased gross margin contribution by $110 million through asset allocation shifts derived from marketing mix modeling insights. Black has a BA in both economics and political philosophy from Syracuse University. He will be based in [x+1]’s Chicago office.
Most recently, Steckler was Director of Strategy and Business Development at social media targeting firm Media6Degrees. While there, Steckler identified and negotiated data partnerships with publishers, social media application providers and ad networks to power Media6Degrees’ social targeting platform for display advertising. In 2010, he closed seven deals that increased the company’s U.S. social graph connections by 11% and user frequency by 18%. Steckler has an MBA from the Columbia Business School and a BA in psychology from Stanford University.
Riley, who was promoted from Media Sales Executive, was previously an Account Executive with Advertising.com, working on publisher acquisition and network development. He also held sales positions at AOL and its Platform A business, and served for 10 years in the U.S. Air Force.
“As our business continues to grow, we need to continually expand our capacity to deliver top-flight services in digital media optimization to an ever-expanding client base,” said David Skinner, Vice President, Client Solutions and Operations for [x+1]. “Lewis, Christopher and Ben all bring a wealth of experience in working with major marketers, agencies, data providers and publishers, and track records of delivering measurable results. We look forward to making their experience available to our clients through the Client Solutions Group.”
About [x+1]
[x+1], the online targeting platform leader, provides the power of relevant communications by maximizing the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time at the right price. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the solutions and services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com. You can follow us on Twitter @xplusone.
