DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising: Strategies & Results” report to their offering.
This report provides in-depth profiles of the major U.S. online video advertising industry players. The report analyzes consumer use of online video and patterns based on key advertising demographics. Additionally, the report reviews existing business and pricing models and details major online video ad formats. Finally, the study provides recommendations for industry investors and five-year forecasts for U.S. online video advertising revenues.
Online video viewing will continue to increase at high rates, therefore advertisers, content providers, and service operators must identify the true impact of online video on the traditional broadcast and cable TV industry, said Heather Way, research analyst. While inadequate audience reach, metric standardization, and consumer affinity for traditional TV viewing inhibit immediate growth, advertisers ability to incorporate cross-platform audience targeting as well as increased content offerings via TV Everywhere initiatives drive steady, long-term online video advertising revenue growth.
Key Topics Covered:
Online Video Advertising: Strategies & Results Dashboard
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Source of Data
1.3.2 Glossary of Terms
2.0 U.S. Market Overview: Online Video Advertising
2.1 U.S. Broadband Household Growth Trends
2.2 Online Video Advertising Ecosystem
2.2.1 Advertisers and Advertising Agencies
2.2.2 Ad Campaign Management Systems & Ad Servers
2.2.3 Content Providers
2.2.3.1 Content Publishers
2.2.3.2 Content Aggregators
2.2.3.3 TV Everywhere Initiatives
2.2.4 Advertising Networks
2.2.5 Audience Measurement and Data Analytic Firms
2.2.6 Online Video Consumers
3.0 Business Perspective
3.1 Business Models
3.2 Pricing Models
3.3 Online Video Ad Formats
4.0 Implications and Recommendations
4.1 Market Conditions
4.1.1 Drivers
4.1.2 Inhibitors
4.2 Recommendations
5.0 U.S. Online Video Advertising Revenue Forecasts
5.1 Forecast Methodology
5.2 Forecast Assumptions
5.3 U.S. Forecasts 2009 – 2014
For more information visit http://www.researchandmarkets.com/research/f78a89/online_video_adver
