Approach to curating premium and community content continues to bring in top advertisers to Dailymotion’s growing audience in the US
NEW YORK – Dailymotion, the second largest Web video site in the world, and a market leader in Europe, continues its expansion in the US as major advertisers such as P&G and Red Bull sign on. Dailymotion has over 13 million monthly unique visitors as of May 2010 in the US alone, and 64 million for the Dailymotion global network (source: comScore MediaMetrix).
Dailymotion’s US sales team secured a slate of new advertisers including P&G, Frito Lay, ABC Television, EA Games, Red Bull, Bristol Myers Squibb, Microsoft and Gillette. These and other leading brands are turning to Dailymotion for scalable pre-roll advertising in a quality curated environment with high reach branded video entertainment distribution and high impact homepage integrations.
Dailymotion’s curated approach combines premium content with high quality independent community content. Premium partners include EMI, Warner Music Group, Viacom and Hulu. Dailymotion also continues to be the preferred exclusive launch platform for high quality independent content such as the Batman fan film, City of Scars.
“Advertisers are increasingly interested in our quality environment and viral capabilities,” said Joy Marcus, General Manager of Dailymotion US.” And we continue to attract a larger and larger audience in the US with our high quality content, beautifully curated site and best in class viewing and sharing capabilities.”
Dailymotion’s website and player are optimized for sharing across social networks and video platforms, including Phone, iPod Touch, iPad and Android apps as well as over the top TV platforms.
About Dailymotion
As one of the leading sites for sharing videos, Dailymotion’s network of sites attracts 64 million unique monthly visitors and one billion videos views worldwide (source: comScore, May 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.
