Extensive Experience in Media, Syndicated Data and Software Sales
LOS ANGELES – Ace Metrix™, the industry standard in television advertising analytics, announced that Jack Flanagan, most recently executive vice president with comScore, Inc., has joined the company as Chief Revenue Officer. Flanagan, with extensive sales, management and international experience, will be headquartered in New York City and assumes responsibility for driving sales and revenue growth for Ace Metrix.
“Jack is a world-class sales leader who will scale our sales organization and revenue engine to lead the rapid growth we are experiencing,” said Peter Daboll, chief executive of Ace Metrix. “Jack’s experience in areas critical to Ace Metrix, media, syndicated data and software sales, will prove invaluable to us and to our customer and prospect base of global brand advertisers.”
“Ace Metrix brings an innovative approach to advertising analytics, combining the science of measurement with the practicality of delivering the right information at the right time in the right way. Over the past 14 years I’ve gained extensive experience in building and managing digital media businesses and I’m ecstatic about joining the Ace Metrix team at this important point in the company’s development,” said Flanagan.
Flanagan joins Ace Metrix from comScore, Inc., where he most recently served as executive vice president with responsibility for the Media Metrix division across North America, Latin America and Europe. In this role, Flanagan managed a multi-million dollar business and managed over 70 sales and client service personnel serving over 1000 clients. Among other achievements, Flanagan achieved and exceeded sales goals for an unprecedented 16 consecutive quarters and helped to increase renewal rates to an all time high of over 90%.
Prior to comScore, Flanagan served as vice president of sales at Jupiter Media Metrix where he directed all sales efforts and managed key client relationships for the company during its formative years. Previously, Flanagan was a marketing manager at BPA International, a global industry resource for audience data and media knowledge.
Flanagan graduated from Loyola College in Baltimore, Maryland with a Bachelor of Business Administration, Marketing Major.
About Ace Metrix
Ace Metrix delivers actionable analytics and competitive intelligence through the first syndicated software service measuring television advertising creative effectiveness. Featuring the patent-pending Ace Score, Ace Metrix is delivered through a SaaS delivery model to the desktops of national advertisers and agency executives. With Ace Metrix, advertisers and brand managers can make adjustments to creative and media schedules in near real-time resulting in savings of hundreds of thousands of dollars. Ace Metrix works with leading national advertisers including Big Lots, Coldwell Banker Real Estate Corp., Microsoft, Nintendo, Nissan North America and others. For more information please see www.acemetrix.com.
