TV & Cable Advertising

Platform accelerates audience-based selling and buying for TV advertising NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. --...

Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale NEW YORK -- Xandr today announced the launch of...

Always hungry for arresting movies, viewers search for other video landscapes that go beyond traditional cable. Almost 30% of cable TV subscribers intended to...

Canada marks Adgile’s first commercial expansion outside of Australia Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership...

IRVINE, Calif. -- Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®,...

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening...

IRVINE, Calif. -- VIZIO (NYSE: VZIO) today announced that SmartCast™, the award-winning smart TV platform available to millions of viewers, has been recognized as...