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Power To The People: Two Homemade Remakes Of Classic Ads From ITV’s ‘The People’s...

Video ad tech company Unruly compares emotions and brand uplifts of commercials featured in broadcaster’s initiative; Brand recall for remakes higher across...
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TVSquared and Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for...

Automated Media Buying & Always-On Attribution Modernize Local TV for the Benefit of AdvertisersMay 21, 2020 09:50 AM Eastern Daylight Time
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Brightcove Kicks Off First-Ever PLAY TV Over the Top Streaming Experience

PLAY TV viewers can access free, innovative streaming video content live or on demand with feature episodes from award winning journalists and...
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Roku Unveils OneView Ad Platform

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S.

TVSquared Releases Pan-European TV Advertising Performance Analysis

Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs EDINBURGH, Scotland -- TVSquared,...

TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear and Digital

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV EDINBURGH & NEW YORK – TVSquared, the global leader in...

TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear and Digital

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV EDINBURGH, Scotland & NEW YORK -- TVSquared, the...

FreeWheel Report Sees Industry Capitalize on the Rise of Premium Video by Investing in...

Data-driven advertising also gaining traction, as latest figures show 10% growth in video ad views London, UK FreeWheel, a Comcast company and the industry’s most...

TIP Initiative Gains Momentum in Streamlining Automated Local TV Advertising Transactions

More Leading Local Broadcasters Join Consortium; Broad Deployment of TIP Airing Report; Sets 2020 Goals NEW YORK -- The TV Interface Practices (TIP) Initiative, the...

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