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LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK -- LoopMe, the...

Traditional Ads Still Reign Supreme According to Latest Research

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts.

Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative tech helps advertisers directly track linear, on demand and addressable TV campaigns to online visits and performance

TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon

TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
Ad Tech Daily

Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19

Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance. NEW YORK -- In a...
Ad Tech Daily

Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier Solution, Joining Linear and...

Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool REDWOOD CITY, Calif. -- Amobee,...

TheViewPoint Reinforces its Suite of Products with a New SDK for CTV Publishers

NEW YORK CITY, NY, USA - TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and...
Ad Tech Daily

Study Reveals Adapting TV Creatives for Online Attention Drives Real Results For Brands

Teads’ global testing of creative optimisations shows how small improvements in consumer attention lead to large improvements in market brand metrics 
Ad Tech Daily

Advertisers Can Use Data Insights to Drive Reach and Build Brands in the Current...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets.

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