LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness
PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution
NEW YORK -- LoopMe, the...
Traditional Ads Still Reign Supreme According to Latest Research
The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts.
Sky Partners with TVSquared to Show True Picture of TV Effectiveness
Innovative tech helps advertisers directly track linear, on demand and addressable TV campaigns to online visits and performance
TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon
TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties
BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19
Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance.
NEW YORK -- In a...
Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier Solution, Joining Linear and...
Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool
REDWOOD CITY, Calif. -- Amobee,...
TheViewPoint Reinforces its Suite of Products with a New SDK for CTV Publishers
NEW YORK CITY, NY, USA - TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and...
Study Reveals Adapting TV Creatives for Online Attention Drives Real Results For Brands
Teads’ global testing of creative optimisations shows how small improvements in consumer attention lead to large improvements in market brand metrics
Advertisers Can Use Data Insights to Drive Reach and Build Brands in the Current...
Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets.
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