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Samba TV Announces Real-time Picture Quality Innovation Powered by Artificial Intelligence for Gaming, Movies,...

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience...
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FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across...

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all...
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CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report...

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...
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Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...
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Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion   RESTON, Va. - Comscore (NASDAQ: SCOR), a trusted partner for planning,...
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New Study Reveals Artificial Intelligence Plays Critical Role in Maximizing TV and Radio Ad...

Inaugural report from Veritone supported by Alteryx gives broadcasters and advertisers insights and strategies to deliver effective ad campaigns COSTA MESA, Calif. -- Veritone, Inc....
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Amobee Unveils CTV Allocator, a Dramatic Enhancement to its Linear TV-Informed Planning and Portfolio...

Delivers Comprehensive Investment Planning by Predicting Unique Reach of Future TV Schedules and Forecasting Incremental CTV Reach Against Strategic, In-Market Audiences REDWOOD CITY, Calif. --...
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Eicoff Selects TVSquared for Addressable, OTT and Linear TV Attribution

Full-Service Agency Provides Clients with Transparent, Real-Time, Omni-Channel Proof of Performance CHICAGO & NEW YORK -- TVSquared has been selected by Eicoff to provide addressable, OTT and linear...
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LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK -- LoopMe, the outcomes-based video platform, announced its flagship...

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