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AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV...

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. --...
Ad Tech Daily

Xandr Introduces First of Its Kind Forecasting and Analysis Across CTV and Linear Addressable

Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale NEW YORK -- Xandr today announced the launch of...

Vlogbox and Echelon Studios Connect With the US Cordcutters and Double the Audience

Always hungry for arresting movies, viewers search for other video landscapes that go beyond traditional cable. Almost 30% of cable TV subscribers intended to...

Adgile Prepares to Launch Into Canada With Market Partner Nlogic

Canada marks Adgile’s first commercial expansion outside of Australia Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership...

Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting and Measurement Capabilities

IRVINE, Calif. -- Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®,...
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TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video...

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening...
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Digiday Names VIZIO SmartCast® Best Connected TV Platform in Video and TV

IRVINE, Calif. -- VIZIO (NYSE: VZIO) today announced that SmartCast™, the award-winning smart TV platform available to millions of viewers, has been recognized as...
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FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on...

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK -- Today, Fox Corporation (Nasdaq: FOXA,...

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