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Arrivalist Provides Independent Measurement for Samsung Ads Smart TV Travel and Tourism Advertising Campaigns

NEW YORK -- Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced...
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67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...
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TVSquared Teams Up with Experian to Power TV Ad Measurement and Deliver Audience Insights...

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement, announced today...
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Aniview Unveils CTV, OTT to Boost Brands’ Revenue Through Its Platform

New York – Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils the Connected TV (CTV) and Over-the-Top (OTT) capabilities available...
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CTV Advertising Platform Publica appoints Ben Antier as CEO

Palo Alto based CTV advertising platform Publica today announced Ben Antier would move into the role of CEO. Antier, who co-founded Publica in 2016 and...
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Univision Acquires Largest Spanish-Language Ad-Supported Streaming Service, VIX

VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management MIAMI -- Univision Communications Inc., the...
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TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV

Independent Platform Provides Cookie-Less 1:1 Deterministic Solution to Measure the Effectiveness of Linear, Addressable& OTT/CTV Across Any Device NEW YORK & EDINBURGH – TVSquared announced...

Unruly Launches New Self-Service Tools for CTV and OTT Publishers

Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue LONDON – Leading video...
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Tremor International Soars to 127% Revenue Growth in Fast-Emerging CTV Space

CTV revenue in Q4 2020 is the highest in company’s history with continued growth expected in 2021 LONDON, SYDNEY, SINGAPORE -- Tremor International (AIM: TRMR),...

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