TV & Cable Advertising

Video ad tech company Unruly compares emotions and brand uplifts of commercials featured in broadcaster’s initiative; Brand recall for remakes higher across...

Automated Media Buying & Always-On Attribution Modernize Local TV for the Benefit of AdvertisersMay 21, 2020 09:50 AM Eastern Daylight Time

PLAY TV viewers can access free, innovative streaming video content live or on demand with feature episodes from award winning journalists and...

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S.

Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs EDINBURGH, Scotland -- TVSquared,...

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV EDINBURGH & NEW YORK – TVSquared, the global leader in...

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV EDINBURGH, Scotland & NEW YORK -- TVSquared, the...

Data-driven advertising also gaining traction, as latest figures show 10% growth in video ad views London, UK FreeWheel, a Comcast company and the industry’s most...

More Leading Local Broadcasters Join Consortium; Broad Deployment of TIP Airing Report; Sets 2020 Goals NEW YORK -- The TV Interface Practices (TIP) Initiative, the...