AUSTIN, Texas – This week at the OMMA AdNets LA conference, executives from Click Forensics, Razorfish, DataXu and Catalyst will participate in a panel discussion titled: “Simplify the Stack: Fighting the New Cost and Complexity of Media Buying.” The panelists will explore emerging strategies that big brands, agencies and ad networks can use to successfully navigate the newly automated world of display advertising, which includes everyone from data providers and exchanges to optimizers and verification services.
This year’s OMMA AdNets LA conference is designed to help marketers to sort through the tangle of display advertising 2.0. The event will examine ways marketers are balancing new audience targeting technologies with the enduring importance of context; how media buyers are navigating the new complexity; and strategies and tactics everyone can use to simplify the process. In addition, the event will look at how marketers, publishers and the ad technology providers can use this new tangle of ad nets to catch the big one – the true added value of digital advertising.
Panel Title: Simplify the Stack: Fighting the New Cost and Complexity of Media Buying
Moderator: David Szetela, Owner and CEO, Clix Marketing
Paul Pellman, CEO, Click Forensics
Angelique Gillmer, Group Media Director, Razorfish
Michael Baker, President & CEO, DataXu
Peter Platt, Chief Digital Officer, Catalyst
When: Monday, July 19, 2010 at 12:15pm PT
Where: Hyatt Regency Century Plaza
2025 Avenue of the Stars
Los Angeles, California 90067
For more information on joining the Click Forensics, visit http://www.clickforensics.com. Follow us on Twitter: @ClickForensics.
About Click Forensics, Inc.
Click Forensics® is the industry leader in online audience verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online search and display advertisers, agencies, publishers and ad networks. The company also regularly publishes industry data on online advertising audience quality. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.