Brian McAndrews of Madrona Venture Group Joins Board of Directors; Mike Galgon, Co-Founder of aQuantive, Joins Advisory Board
SEATTLE – AdReady, a pioneering technology company that delivers powerful yet elegant and cost-effective software solutions for digital display advertising, announced the launch of a new version of its AdReady for Agencies platform designed to help agencies profitably deliver high-performance digital display ad campaigns for clients with sophisticated targeting and tracking requirements. AdReady is also pleased to announce that Brian McAndrews, managing director of Madrona Venture Group and former CEO of aQuantive, Inc., has joined its Board of Directors. In addition, Mike Galgon, co-founder of aQuantive, has joined AdReady’s Advisory Board.
“Every agency should be leveraging the AdReady platform,” said Karl Siebrecht, President and CEO of AdReady. “We have a world-class product and a world-class team continuously innovating and improving the world of digital display advertising. The addition of Brian McAndrews and Mike Galgon will help take us to the next level. Not only are they pioneers in the digital advertising industry, but they are also veteran operators with immensely successful track records.”
AdReady for Agencies, a hosted, privately labeled display advertising platform, has been upgraded to offer a more configurable, customizable solution to enable precision ad campaign creation and management. The new version results in better campaign performance at a lower cost. Whether serving large companies needing to efficiently reach micro-targeted segments, or mid-sized companies with complex and demanding requirements, AdReady for Agencies provides the centralized platform that is necessary for agencies to deliver great results profitably for their clients.
“Historically, it has been prohibitive for agencies to offer many of their clients true precision targeting due to its high cost, and as a result many advertisers have shied away from display,” said McAndrews. “The digital marketing promise of reaching the right customer with the right message at the right time is achievable for all of an agency’s clients with AdReady’s platform. It enables cost-effective management of smaller, more precision-targeted campaigns, which can drive improvements in performance and ROI. Karl and his team at AdReady are building something big and I am excited to be a part of it.”
Brian McAndrews is a managing director at Madrona Venture Group. He previously served as CEO of aQuantive Inc., one of the fastest-growing global digital marketing companies in the world. In 2007, Microsoft acquired aQuantive for $6 billion – its largest acquisition ever. McAndrews was named Advertising Age’s first-ever Digital Executive of the Year and was designated as one of the 30 most influential executives in the advertising, marketing and media world in Adweek’s 30th Anniversary issue.
Mike Galgon co-founded aQuantive, Inc. (formerly Avenue A, Inc.), and most recently served as Chief Advertising Strategist for Microsoft Corp. He spent 11 years at aQuantive, leading the company from its inception through its evolution into one of the digital marketing industry’s leading players.
AdReady’s technology platform delivers the power and sophistication of multiple best-in-class enterprise software solutions for digital display advertising wrapped in an elegant, cost-effective and powerful technology platform. It is optimized for sophisticated agencies and advertisers trying to efficiently manage precision campaigns, by integrating creative automation and micro-targeting capabilities. AdReady’s platform was recently named “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference (DPAC). The company was also named “Service Provider of the Year” by the Washington Technology Industry Association (WTIA). To learn more, please visit www.adready.com, follow us on Twitter @AdReady, or find us on Facebook.