NEW YORK – BuzzMetrics was named a “Leader” in, independent research firm, Forrester Research, Inc.’s The Forrester Wave™: Listening Platforms Q3 2010 (July 2010) report. Originally an offering from The Nielsen Company, BuzzMetrics is now the technology foundation for NM Incite, a newly formed joint venture between Nielsen and McKinsey & Co. that gives companies the capabilities to better understand, value and take advantage of the rich insights made possible by social media.
The Wave Report evaluated listening platform vendors against 76 criteria, grouped into three high-level buckets: current-offering, strategy and market presence. Forrester noted that BuzzMetrics “leads by offering a middle ground, with a strong combination of both technology and services.” The report also noted “Nielsen already delivered competitive professional services but recently launched a joint venture with McKinsey – NM Incite – to add industry leading consulting to its strong technology offering.”
“BuzzMetrics has set industry standards for brand monitoring, understanding social media and providing guidance to companies across all sectors. Building on that foundation, NM Incite now delivers an industry-leading balance of technology and consultative insight,” said Dave Hudson, CEO of NM Incite. “Only NM Incite offers a complete package of high quality metrics, leading technology and top consulting expertise.”
NM Incite advises senior executives on understanding and taking advantage of social media intelligence through measurement tools, analysis and new processes to drive organizational transformation. Working together with select pilot clients, NM Incite is developing the first of three solution areas that will become available this fall. These initial areas of focus are measuring and improving marketing effectiveness, product launch optimization and customer service experience.
Nielsen BuzzMetrics was one of nine companies invited to participate in the The Forrester Wave™: Listening Platforms Q3 2010 report. A complementary copy of the report is available at www.nmincite.com.
About NM Incite
NM Incite, a Nielsen McKinsey Company, builds upon the industry-leading social media and online brand metrics, consumer insights and real-time market intelligence of Nielsen BuzzMetrics and the capability building, proprietary knowledge and expertise in areas of marketing & sales, organization and service operations of McKinsey to help businesses harness the full potential of social media intelligence. NM Incite currently operates in 13 countries with headquarters in New York. For more information, please visit www.nmincite.com