Adform Named a Strong Performer in the Creative Technologies, Q4 2018 Report by Independent Research Firm
Adform has been named by Forrester Research, Inc. as a Strong Performer in the 2018 report: “The Forrester Wave™: Creative Advertising Technologies, Q4 2018, The 10 Providers That Matter Most And How They Stack Up”. Adform was also named a strong performer in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 and The Forrester Wave™: Data Management Platforms, Q2 2017 reports, which we believe highlights Adform’s unique market position and value proposition.
Gustav Mellentin, CEO & Co-Founder at Adform noted, “Creativity is as central to advertising as it has ever been, and it’s infinitely more powerful when combined with great intelligence and automation. That’s why we have invested in building creativity, data, and trading capabilities into one platform that is worth much more than the sum of its parts.”
With one of the most fully integrated Creative Platforms in the world, Adform has been recognised for its approach which enables powerful data-driven creative strategies with easy activation as well as automated tactical alignment thanks to a seamless connection to the Ad Server, DSP or DMP. Adform believes this is a key point of differentiation for companies looking for future-safe creative tools and provides significant time savings.
“With a heritage in Ad Serving, Creative has always been a central pillar of our approach. We’re continuing to build new capabilities, and recently launched a completely re-envisioned Dynamic Ads solution that has seen rapid adoption” said Jochen Schlosser, Chief Strategy Officer at Adform. “Data and trading without the right messaging at scale is simply no longer good enough. The ability for creative storytelling has never been better or more important, and we’re excitedly following how clients deploy the technology in new and innovative ways.”
To coincide with the Forrester Wave, Adform has made a complimentary copy of Adform’s new creative-centered white paper available for download. The white paper, The Art and Science of Digital Storytelling: The 5 Rs of Creative Advertising, serves up creative inspiration and food for thought with input from David Hillier and Anish Shah, Adform’s Creative Solutions Lead and Global Marketing Manager respectively.
Adform provides an integrated Software as a Service platform for the buying, managing and serving of digital advertising. The company’s software consists of a Data Management Platform, a Demand Side Platform and an Ad Serving Platform with advanced analytics, reporting and creative tools that drive high impact digital advertising campaigns globally. Founded in Denmark in 2002, Adform services a client portfolio that includes the world’s leading agencies, advertisers, consultancies, and publishers. To learn more visit us at adform.com or join.adform.com.