YPDD service enables yellow page publishers and CMRs to target new advertising sales leads.
PLAINFIELD, Ill. – Infutor Data Solutions, Inc., the market leader in providing high quality database products, announced the general availability of the Yellow Pages Data Delivery (YPDD) service. The new service will enable yellow page publishers and certified marketing representatives to analyze customers’ and competitive advertising expenditures across different yellow page publishers and different regions. YPDD generates customized reports that sales agents can use to perform market-level client and competitor analysis to revise and optimize their client’s advertising program.
YPDD is a superior online application built from current and historical advertising data compiled from 67 million records in 5,400 directories. The YPDD database is updated monthly and provides critical advertising information like ad sizes, UDACs, rates and page numbers of the advertisement layout. Customers have the flexibility to create market-level advertising analytic reports from the YPDD web browser interface, or download the advertising data into their CRM system to create custom reports.
“YPDD was recently deployed to a national yellow page publisher to identify gaps in their customers’ advertising plans,” said Gary Walter, President & CEO of Infutor. “Printed directories continue to be the most common reference for B2C purchase decisions. YPDD is a superior research tool that will drive more advertising sales for publishers.”
About Infutor Data Solutions, Inc.
Infutor Data Solutions, Inc. (http://www.infutor.com) is a market leader in providing high quality database products designed for distribution by major information resellers. Infutor’s core products include consumer, business, telephone and vehicle databases driving critical direct marketing, fraud and identity. Infutor maintains its headquarters in Plainfield, IL, and technical development centers in Cedar Grove, TN and San Rafael de Escazú, Costa Rica.
