Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI-
CHICAGO – JB Chicago, a Chicago-based integrated marketing agency, launched Social Mushroom – the industry’s first social networking tool that easily allows organizations to measure social media campaign success and drive Return on Investment (ROI). With its main focus on growing customer sales, Social Mushroom allows organizations to become established on social media sites such as Facebook and Twitter, while also driving and measuring ROI.
“Measuring campaign effectiveness has long been an obstacle of using social media,” said Steve Gaither, president, JB Chicago. “With Social Mushroom, organizations can ensure their social media efforts are reaching the right audiences and most importantly having a positive bottom-line impact on their organizations.”
Major brands such as Axe Deodorant and Tetra Pak have used the Social Mushroom approach to power their social media campaigns. Axe Deodorant used it as part of its “Tweet Me I’m Irish” campaign which led to more than 3.5 million Twitter impressions over 10 days. Tetra Pak, one of the world’s largest suppliers of packing systems for milk, fruit juices, drinks and other products, used the Social Mushroom approach for a social media campaign with Hershey’s, Organic Valley and the World Wildlife Fund. The campaign generated more than 112 million impressions and over 90,000 Hershey’s and Organic Valley Coupons were printed.
Social Mushroom allows companies to establish their brands on both Twitter and Facebook and increase followers. This allows organizations to improve customer satisfaction, drive prospects to their Web sites and ultimately increase sales. From Fortune 500 companies to small start-ups, Social Mushroom is ideal for any sized organization seeking to increase its presence within social media and increase sales.
JB Chicago has worked with other marketing agencies such as GMR, Dig Communications, Euro RSCG and Energy BBDO to help execute their client’s social media campaigns. JB Chicago offers a separate Social Mushroom agency model tailored for the unique needs of advertising and marketing firms.
Social Mushroom is available now. For more information, visit, www.socialmushroom.com.
About JB Chicago
JB Chicago was founded on the principle that agency marketing partners should be nimble, hands-on and versed in the business, aesthetics and technology of what drives business today. JB Chicago’s fresh ideas and strategic thinking help clients execute marketing programs that further develop businesses and brands both now and over time.
Focusing on the Chicago and Midwest regional market, the firm was founded as a graphic design house 10 years ago, then incorporated four years later. During that time JB Chicago has grown from a sole proprietorship to an integrated firm with multiple departments. For more information, visit, www.jbchicago.com.
