LOS ANGELES – Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, announced it has been chosen to represent the online ad inventory for Premiere.com, owned by Hachette Filipacchi Media (HFM U.S.).
Gorilla Nation will be selling the online ad inventory for HFM U.S.’s online destination for movie enthusiasts, Premiere.com, in the U.S., UK and Australia.
“We are looking forward to working with such a prestigious publisher as Hachette Filipacchi Media. This new partnership will allow us to offer marketers the Premiere.com inventory in several markets,” stated Brian Fitzgerald, President of Gorilla Nation. “We are finding more and more publishers and marketers tapping into our global business model of expanding their brands to international markets with brand centric, innovative ad products across scalable content rich sites.”
“We are excited to partner with Gorilla Nation,” stated Gene Newman, Editorial Director of Premiere.com. “We’re in the process of re-invigorating the long-standing movie brand and Gorilla Nation will be right alongside, helping us achieve our goals.”
Gorilla Nation also currently represents the online ad inventory for some of Hachette Filipacchi’s female centric properties for the UK and Australia such as Elle.com, Elledecor.com, Ellegirl.com, and Womansday.com. Gorilla Nation UK and Australia will also represent Cycleworld.com, a leading online destination for motorcycle enthusiasts.
The addition of the Hachette properties further strengthens Gorilla Nation’s global offering as it currently represents premium online publishers such as NFL.com, King.com, Metacafe, and Daily Motion in selected markets around the globe.
About Gorilla Nation:
Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers – marrying message with media. Working closely with its web publisher partners, GN’s expertise within 30 select vertical markets provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering integrated creative media programs, from concept through execution, and exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, London, Sydney and Melbourne.
About Hachette Filipacchi Media U.S. (HFM U.S.)
Hachette Filipacchi Media U.S. (HFM U.S.) www.hfmus.com is an innovation-driven company with a heritage as strong brand builders, experts and producers of credible content on all platforms including print, web sites, mobile, television, radio, events, books and other brand extensions. We look to the future and create it, by developing new ideas and directions to deepen relationships making them more rewarding for our communities. Our engaged audiences of over 40 million people and editorial environments deliver rich opportunities for advertisers and partners. We produce brands in the following categories: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman’s Day, Woman’s Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group) Motorcycling (Cycle World) and Entertainment (Premiere). HFM U.S. launched Glo, a new online women’s lifestyle brand, with partners MSN and BermanBraun. HFM U.S. is part of Lagardère’s (Lagardère.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.
