ExactTarget, Acceleration Launch Global Partnership to Optimize Clients’ Interactive Marketing Campaigns

Partnership Provides Access to Local Experts Across Europe, Asia, Middle East, Americas

INDIANAPOLIS – ExactTarget, a global provider of email marketing and interactive marketing solutions, announced a new partnership with Acceleration, the leading provider of consulting, systems integration and technology services, to deliver and optimize the interactive marketing campaigns of ExactTarget clients across Europe, the Americas, the Middle East and Asia.

Under the partnership, Acceleration’s team of experts will augment ExactTarget’s team of nearly 200 professional services consultants and network of more than 500 global interactive agencies to provide implementation, systems integration and delivery services to ExactTarget clients.

“Partnering with Acceleration provides clients in cities around the globe instant access to local experts certified in delivering unparalleled results with ExactTarget’s interactive marketing platform,” said Sameer Kazi, ExactTarget’s senior vice president of client services. “Acceleration’s deep roots in interactive marketing and expertise powering the email, mobile, social media and Web campaigns of some of the world’s top brands makes them a perfect partner to assist our clients in achieving unmatched return on their marketing investment.”

Acceleration has more than a decade of experience delivering results for clients in the digital marketing, publishing and advertising industries using email marketing, Web analytics, ad operations, paid search marketing, rich media and mobile marketing.

“This deep expertise and ability to integrate ExactTarget with other online marketing and analytics systems provides a flexible set of international resources to support the growing global demand for sophisticated, multi-system and multi-channel interactive marketing campaigns,” Kazi said.

“Marketers are under increasing pressure to boost the return on investment of their interactive marketing efforts while managing the explosive growth of social media alongside email and mobile marketing,” said Stephan Pretorius, Acceleration’s president. “By partnering with ExactTarget, we’ll have the technology and the team to help marketers meet their goals and maximize their interactive marketing efforts.”

The announcement of the partnership follows Forrester Research naming ExactTarget a “leader” in email marketing and awarding the company a perfect 5 of 5 in the Customer Category of “The Forrester WaveTM: Email Marketing Service Providers Q4 2009” (December 2009) report. The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.” To download the report, visit www.ExactTarget.com/Wave09.

About Acceleration

Acceleration is the leading provider of consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in the marketing technology field they have a breadth and depth of experience that is unrivalled. The company specialises in getting technology, people and processes to work in harmony, to maximize return on digital investments for clients such as: the BBC, The Economist, AARP, John Wiley & Sons, Fidelity, Royal Caribbean International and Publicis Modem.

Acceleration employs expert teams in offices around the world who maintain strategic partnerships with industry leaders and constantly strive to advance the state of digital marketing. For more information visit our website – www.acceleration.biz

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.