Shiny Ads is pleased to announce that Sonico.com, South America’s 2nd largest social network, has launched a self-service advertising offering for small advertisers and their members using the Shiny Ads self-service advertising platform.
“Sonico.com was looking for a robust self-service advertising solution that could handle our multi-lingual users that were not savvy advertisers.” said Tomás O’Farrell, Chief Marketing Officer of Sonico.com, “Shiny Ads had the built-in support for the pricing model, display banner sizes, direct tie into DART DFP and most importantly, support for Spanish, Portuguese and English speakers”.
Shiny Ads automates the entire ad purchase process for smaller advertisers on mid-to-large web publishers bringing the long-tail advertiser’s lost revenue within reach.
About Shiny Ads
ShinyAds, the innovator in self-service advertising platforms, helps the medium-large web publisher generate more revenue without additional costs by enabling the selling of display and text ads to smaller advertisers directly on a publisher’s web sites. Launched in January 2010, Shiny Ads’ customers include top-1000 sites with local news and special interest/niche topics. Find your lost revenue by visiting http://www.shinyads.com.
About Sonico
Founded in July 2007, Sonico is the social network in Latin America that organizes people´s lives online. This social communication platform that has more than 48 million registered users, allows individuals, organizations and brands to interact in an easy, useful and entertaining way, having control over their privacy. With offices in Buenos Aires, Sao Paulo and Miami, Sonico has a team of over 75 professionals and was chosen in 2009 by BusinessWeek as the 5th startup technology with a great overall growth potential. In May 2008, Sonico closed its first round of capitalization of usd 4.8 million, which in December 2009 was extended with an additional USD 1.7 million investment.
