UK Online Advertising: Spending and Trends – UK Advertisers Spent $5.56 billion Online in 2009, 5.7% More Than in 2008

DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “UK Online Advertising: Spending and Trends” to their offering.

Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent 3.54 billion ($5.56 billion) online in 2009, 5.7% more than in 2008.

Internet advertising will gain momentum in 2010 as the economy inches into recovery, reaching 3.79 billion ($5.95 billion). Slower growth is expected in 2011, but the London Olympics and greater financial stability should bring higher rises in 2012. By 2014, online ad spending will approach 4.84 billion ($7.60 billion).

Search accounted for 60.7% of Internet ad spending in 2009. Display claimed 20% and classified ads 19%, while less than 1% was spent on e-mail sent to purchased lists. Search will increase its share of the pie in 2010 and beyond, as classified ads lose ground. Spending on video and mobile ads will boost the display category.

Telecoms, finance, technology, and media and entertainment firms topped the UK’s Internet spending league in 2009. On mobile devices, however, entertainment companies led with roughly 60% of all ad spending.

Key questions this report answers:

How did UK online ad spending compare with total media ad spending in 2009?
How will spending on Internet advertising develop between 2010 and 2014?
Which online ad spending formats are gaining market share, and which are declining?
Which UK industries spent most to advertise on the Web in 2009?
How do UK consumers react to Internet advertising and marketing?

Some Key Topics Covered:

Executive Summary
Key Questions
The Emarketer View
Total Media Ad Spending
Online Ad Spending
Online Spending Vs. Spending In Other Media
Online As A Share Of Total Ad Spending
Online Ad Spending Estimates
Online Ad Spending By Format
Mobile Ad Spending
Online Ad Spending By Industry
Consumer Attitudes Toward Online Advertising


Advertising Association (AA) – UK
Carat Insight
comScore Inc.
Cowen and Co.
Credit Suisse
Efficient Frontier
Enders Analysis
Institute of Practitioners in Advertising (IPA)
Internet Advertising Bureau UK (IAB UK)
Lightspeed Research
PricewaterhouseCoopers (PwC)
Screen Digest
The Nielsen Company
World Advertising Research Center (WARC)


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