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Adverty Wins Third Us Patent for BrainImpression™, Bringing Ad Viewability Technology to Gaming on...

Adverty AB (publ) has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™;...

Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

Barcelona, Spain - Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content,...

Anzu and HUMAN Partner to Safeguard the In-Game Advertising Space

Tel Aviv and New York — Anzu, the world’s most advanced in-game advertising platform, and HUMAN Security, Inc. (formerly White Ops), the global leader...
Ad Tech Daily

VideoAmp Hires Tony Fagan as Chief Technology Officer to Accelerate Innovation of Measurement and...

LOS ANGELES -- Software and data platform, VideoAmp, today announced Tony Fagan as Chief Technology Officer, a newly created role for the company. Fagan will...
Ad Tech Daily

Xandr Launches Monetize TV

Platform accelerates audience-based selling and buying for TV advertising NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...
Ad Tech Daily

Altice Media Ads and Connect Extends Partnership With AdsWizz to Strengthen Audio Advertising Capabilities

The extended partnership sees AdsWizz and Altice Media Ads & Connect achieve ACPM certification for live streams and thus enter the official audience ranking PARIS...
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AdPlayer.Pro Outstream Video Ad Tech Provider Celebrates the 5th Anniversary

AdPlayer.Pro commemorates the company’s 5-year anniversary with a special look-back at its business highlights from 2016 - 2021. AdPlayer.Pro, an international provider of advanced outstream...
Ad Tech Daily

Talktalk Quantifies In-Gaming Advertising’s Impact on Consumer Engagement

Broadband provider tests effectiveness of in-game advertising environments across attention, recall and brand perception London – Broadband provider TalkTalk, commissioned research to find in-game advertising delivered...
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DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering...

New and continued accreditations spotlight DV’s commitment to innovation and delivering against the highest possible industry standards in the booming video sector NEW YORK --...

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