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VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities

The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming...

Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands

Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads,...
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AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...

AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...

GFR Media Uses Caroda to Better Video Ad Management

Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively...
Ad Tech Daily

TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...

MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...
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Emplifi Reveals TikTok Delivers 15X More Impressions Than Facebook and Instagram Reels

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK -- Emplifi,...
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Triton Digital Partners With NOVA Entertainment to Revolutionize Audio Advertising in Australia

NOVA Selects Triton Digital's Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY -- Triton Digital, the global technology and services leader in the digital...
Ad Tech Daily

Navigating the Evolving Landscape of U.S. Radio Ad Spend: BIA Advisory Services Touts the...

NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio...
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More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research

Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they...

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