Industry Insiders Provide Tips on How to Integrate Online Marketing Technologies to Deliver Results
INDIANAPOLIS – Global email marketing and interactive marketing provider ExactTarget released a new executive briefing, giving marketers exclusive insight from the world’s top technology providers on how integrating marketing technologies can boost customer engagement, save time and money and drive additional revenue.
Featuring advice from 10 industry experts including Microsoft, Omniture, ATG, SAP, Bazaarvoice, Razorfish and others, the briefing provides best practices on integrating email marketing and interactive marketing with other online technologies such as customer relationship management (CRM), Web analytics and ecommerce platforms.
“Marketers continue to waste time and resources managing data in multiple locations,” said Scott Roth, ExactTarget’s senior director of partner marketing and alliances. “Software integrations provide organizations a way to look at the complete picture when it comes to customer data by streamlining processes and reallocating precious time to understanding customers’ wants and needs.”
The 10 Ideas to Turn Data into Results briefing offers marketers practical tips on how to use data from all online systems to create more effective and targeted marketing campaigns. Key topics in the briefing include:
– Proven advice for increasing customer engagement with more personalized, timely and relevant marketing.
– How integrating marketing technologies allows for quicker identification of trends and opportunities.
– Why consumer adoption of social media, mobile marketing and online shopping makes systems integration more important than ever before.
“Software integration is much more than just fitting pieces of technology together,” said Sam Decker, chief marketing officer, Bazaarvoice. “It’s about creating seamless, meaningful, and impactful interactions with your customers—and generating conversations that help shoppers buy more and come back more often.”
“Integration is about bringing your marketing infrastructure together in a way that’s not in silos and separate like so many customer records today,” said Scott Rhodes, Razorfish group director of operations for global CRM/eCRM Solutions. “In order for brands to be successful and create an informed experience, marketers must have the data to enable, the technology to deliver, the processes to connect, and the intelligence to learn and evolve.”
The 10 Ideas to Turn Your Data into Results briefing is available for free download at www.ExactTarget.com/integrations.
The launch of the briefing follows the release of ExactTarget’s Facebook X-Factor report, a study of how consumers interact with brands online based on a series of focus groups, interviews and surveys conducted in March and April. The report is the fifth in the six-part Subscribers, Fans & Followers research series set for release through September designed to provide marketers exclusive insight into how U.S. consumers’ interact with organizations online.
About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.
