Retail solution combines [x+1]’s data-driven targeting capabilities with personalized creative technology from Tumri for unmatched retargeting efficiency and effectiveness
NEW YORK – Online targeting platform leader [x+1] and Tumri, the leading provider of dynamic creative optimization solutions for display advertisers and agencies, have joined forces to introduce a retail retargeting solution, available now, that significantly boosts digital marketing performance and customer engagement.
The new retail-focused solution, Shopper Retargeting, combines Tumri’s dynamic creative technology platform with [x+1]’s digital media optimization capabilities to deliver personalized ad retargeting. Retailers and e-tailers can use Shopper Retargeting to engage customers with relevant messages that are driven by their interactions on a website, down to the category or even SKU (individual item) level.
Extremely fast and easy to implement, retailers and e-tail marketers and agencies can use Shopper Retargeting to boost sales figures in Q4 and the critical holiday shopping season by reaching out to site visitors with attractive and relevant “right offer, right time, right price” messaging.
This type of retargeting has been shown to generate up to +300% in conversion lift vs. untargeted media, said Perianne Grignon, Chief Marketing Officer of [x+1].
“The real strength of Shopper Retargeting lies in the fact that retailers and e-tailers now have a deeply scalable, long-range planning tool to set up campaigns for success at the SKU level, while also taking advantage of lucrative, near-term sales opportunities, for instance during the all-important holiday season,” said Grignon, former Vice President of Media Strategy & Digital Innovation at Sears Holdings Corporation.
“The ability to take vast catalogs of retail product and offer data, integrate it into the [x+1] targeting platform, and combine it with enhanced creative messaging templates from Tumri, is unmatched in the industry,” she added.
“With [x+1] we have found a partner that delivers best-in-class, full-service, demand-side retargeting solutions, while we focus our efforts on providing a technology platform that preserves brand integrity for retailers through relevant consumer engagement and dynamic creative optimization,” said David Kim, President, Tumri. “This new offering puts us front and center in the demand-side retargeting arena, and we look forward to helping [x+1] convert more browsers to buyers this holiday shopping season and throughout the year.”
With Shopper Retargeting, retailers and e-tailers can:
Retarget ready-to-buy consumers who have visited a site based on product interactions and other relevant data
Acquire new prospects via display media efficiently, in real time and at scale using [x+1]’s Predictive Optimization Engine POE™
Brand with Tumri’s high-quality, market-proven creative templates built specifically for retail
