Company cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization
NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced that the DSP component of its digital marketing hub was named a leader in the Demand-Side Platform (DSP) category in a new report from Forrester Research, Inc.
[x+1] was singled out in “The Forrester Wave™: Demand-Side Platforms, Q4 2011” as being the only vendor they assessed that “offers coordinated [ad] targeting and optimization across display media and clients’ sites.” It also was among the vendors who received the highest rating in the Forrester report for company leadership.
[x+1] was also cited by Forrester in the report for its “long legacy of managing proprietary client data sets … for targeting purposes.” Further, Forrester found that [x+1] was rated well by its clients, receiving particularly high marks for “its audience targeting capabilities, its strategic guidance, its overall responsiveness and the strength of its management team.”
According to Forrester, [x+1] also was lauded by its “large and happy client base” for its campaign execution (including algorithmic optimization) and overall client support, further noting that clients “are highly likely to recommend [x+1] to others.”
Some of the criteria for being selected for review by Forrester were strength in real-time bidding (RTB), with at least half of impression volume being RTB-enabled; the ability to support large media buyer clients, with monthly impression volume of 2 billion-plus; and an offering that included a range of self-service tools available to clients.
The company’s flagship solution is [x+1] Origin, its digital marketing hub, which allows marketers to optimize and manage all inbound interactions on websites; connect and synchronize all outbound communications across display, email and mobile; and centralize data from all sources, allowing data-driven insights from each channel to easily inform other channels.
The company has long-term client relationships with Fortune 500 companies in financial services, telecommunications, insurance and travel, with particular strengths in data management via the integration of client, customer and third-party data sources to achieve marketing performance gains.
“For more than 10 years, our company has been in the forefront of advertising technology in terms of consistent product innovation, strong results and cutting-edge solutions and capabilities,” said John Nardone, chairman and CEO of [xdone+1]. “This recognition by Forrester of our position as a DSP leader is another validation of our unwavering commitment to excellence, client satisfaction and the overall advancement of our industry.”