DUBLIN – Research and Markets has announced the addition of the “Advertising Agencies in the UK” report to their offering.
This is the first publication of IBISWorld’s Advertising Agencies in the UK report.
About this Industry
This Industry Market Research report from IBISWorld provides a detailed analysis of the Advertising Agencies in the UK industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.
Industry Definition
Advertising agencies provide advice, creative services and production and placement of advertising material across a range of media including: television; print; radio; outdoor and the internet; point-of-sale; and direct mail promotional campaigns. The industry excludes public relations agencies and media sales representation.
Report Contents
The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.
The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.
The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry’s performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.
The Products & Markets chapter covers the following: Supply Chain, Products & Services, Major Markets, Globalisation & Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Major Markets section gives an analysis of the markets for the industry’s products and how these markets may have changed over time. The Globalisation & Trade section provides a discussion of the level of globalization and the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.
The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks and Barriers to Entry. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Barriers to Entry section looks at the factors preventing new companies from entering the industry.
The Major Companies chapter analyses the companies that have the most substantial influence on the industry. Market Share figures and a discussion of the major companies operations within the industry are given where possible.
The Operating Conditions chapter covers the following: Structural Risk Index and Investment Requirements. The Structural Risk Index section provides an indicator of the level of risk faced by operators in the industry. The Investment Requirements section is an analysis of the level of capital investment required to operate in the industry.
The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry value added (or gross product), establishments, enterprises, employment, exports, imports, wages, domestic demand and any relevant industry-specific data where appropriate.
Key Topics Covered:
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain
Products & Services
Major Markets
Globalisation & Trade
Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
MAJOR COMPANIES
OPERATING CONDITIONS
Structural Risk Index
Investment Requirements
KEY STATISTICS
Industry Data
Annual Change
Key Ratios
For more information visit http://www.researchandmarkets.com/research/404e7f/advertising_agenci
