LITTLE ROCK, Ark. – Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, announced that it will be prominently represented at the Direct Marketing Association’s DMA2010 Conference & Exhibition, Oct. 9-14 at the Moscone Center in San Francisco, Calif. Acxiom is a Gold Sponsor at the event and the official Digital Partner of the DMA.
Acxiom executives and leaders are slated to participate in nine different keynotes and panels on topics ranging from marketing database measurement and digital/direct marketing data integration to customer retention/loyalty and cost-effective multichannel campaigns. Acxiom Chief Executive Officer and DMA board member John Meyer will participate on a leadership panel, “Perspectives from the Boardroom,” in the event’s Global Leader’s Forum, which provides senior executives with insights on how to drive successful direct marketing strategies in a challenging economy.
“This year’s DMA2010 conference is the perfect forum for Acxiom to showcase our expertise in topics that are aligned with our offering as the market migrates from broadcasting to narrowcasting and multiple data sources integrate to drive multidimensional consumer insight,” said Tim Suther, Acxiom’s chief marketing officer. “We are thrilled to have such a large presence at the event.”
“DMA2010 will feature hundreds of education sessions, roundtables, forums and case studies led by the best and brightest in the marketing and media communities,” said Paul A. McDonnough, DMA vice president, Conferences and Events. “We’re proud to have Acxiom be a part of such an important event.”
In addition to John Meyer’s panel discussion, Acxiom speakers/panelists and their topics include:
“Deliverability, Compliance and Trust – Your Brand Equity, Consumer Commitment and the Law” – David Baker – Sunday, Oct. 10, 1 p.m. – David Baker, Acxiom’s vice president, Global Multichannel Marketing Services, will close out this session which is part of the E-mail Bootcamp. David will touch on how to make a case for e-mail marketing to leadership.
“Today’s Media Mix Optimization” – J. P. Bewley – Sunday, Oct. 10, 1 p.m. – J.P. Bewley, Acxiom’s vice president, Global Marketing Strategy, and MediaWhiz’s Mitch Tuch share their secrets on how smart CMOs are effectively utilizing social marketing channels and mediums through the use of cutting-edge Media Mix Optimization solutions.
“Extending the Value of Your Marketing Database – TV, Mobile, Email, Online, DM” – Josh Herman – Monday, Oct. 11, 11:15 a.m. – Josh Herman, Acxiom’s vice president, Multichannel Marketing, discusses the opportunities, hurdles and rationale for extending the value of the database marketing investment using a consistent data framework.
“Integrating Online and Offline Data for Digital and Direct Marketing” – Todd Greer – Tuesday, Oct. 12, 8:45 a.m. – Todd Greer, Acxiom’s senior vice president, Product Management, joins a panel that discusses how the collection, integration and utilization of marketing data across offline and online channels have changed – becoming simultaneously more predictive and complicated.
“Teaching Elephants to Dance – Making Branded Time-Share Marketing Nimble” – Jim Koppenhaver – Wednesday, Oct. 13, 8:45 a.m. – Jim Koppenhaver, a consultant in Acxiom’s Analytics and Consumer Insights group, joins Marriott Vacation Club’s Urcil Peters in describing how Marriott Vacation Club mitigated the 2009 downturn in the vacation time-share market by stabilizing response rates and better managing acquisition costs.
“Pull Back on Product Focus and Put Customers in the Crosshairs” – Bruce Purple – Wednesday, Oct. 13, 8:45 a.m. – Bruce Purple, senior strategist in Acxiom’s Retail Banking Global Consulting group, partners with Comerica’s Jim Weber to share how companies like Comerica balance product silos with household relationship profitability through practical examples of how to deploy customer segment continuity marketing strategies for transformational organic growth.
“Riding the Real-Time Data Wave – How Marketers Can Drive Enhanced Performance by Recognizing Consumer Life Events” – Todd Greer and Jon Cohn – Wednesday, Oct. 13, 10 a.m. – Todd Greer and Jon Cohn, director, Acxiom’s Consumer Insight Products, discuss how life-changing events affect consumer purchase patterns and ways companies can react quickly to execute more timely, relevant and profitable marketing activities with real-time data (RTD).
“Increase Response Amid Shrinking Budgets – A Multichannel Success Story” – Steve Merritt – Wednesday, Oct. 13, 10 a.m. – Steve Merritt, Acxiom senior manager, Product Marketing, joins Savings Bank Life Insurance on stage to share how SBLI used advanced multichannel targeting to market smarter and cheaper, resulting in a decreased direct mail budget while increasing response.
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit www.acxiom.com.