ATLANTA – Pennington Wild Bird Feed launched a new advertising campaign. The campaign developed by Atlanta-based agency, IQ, is built around the theme “Great Entertainment for your Yard” and features four animated birds in the tradition of Pixar style movies. The TV commercial features the four birds wisecracking at a bird feeder and includes their rendition of “Ain’t We Got Fun” http://iqagency.com/work/wild-birds-tv . The campaign also includes radio spots, outdoor, banner ads, in-store display, print and a Facebook page complete with a yard entertainment guide.
“We developed the positioning and strategy for this re-introduction of the brand just 12 weeks ago” said Tony Quin, CEO of IQ, “If it performs half as good as it tested, this campaign will be a real winner.”
IQ not only developed the brand campaign strategy, but also the media strategy designed to ignite this sleepy category, “We have high hopes for this very original campaign,” said Chuck Yaeger, VP of Marketing for the garden group of Central Garden & Pet, the parent company for Pennington, “We believe we will remind people how much fun it is to feed the birds, and that alone will raise awareness in the category.”
About IQ
IQ is an advertising agency with digital at its core. The agency’s mission is the relentless application of Creative Intelligence to the growth their client’s business. IQ has deep multi-channel experience, although they are particularly known for their work in digital. With numerous fortune 100 clients including UPS, Microsoft, Allstate, IBM, Royal Caribbean Cruises and the most prestigious creative awards in the world including the Grand Prix at Cannes, IQ has proven its unique ability to successfully guide brands into the future. To find out more about IQ visit: www.iqagency.com.
