New Advanced Features Make PPC Campaign Creation, Active Campaign Editing and Reporting More Flexible, Efficient and Effective for Both Business and Agency SEM Managers
Search Marketing Expo East 2010
NEW YORK – Search Marketing Expo East 2010 – Yield Software, a leading provider of next-generation Web marketing technology, introduced advanced pay-per-click (PPC) campaign management and new custom search engine marketing (SEM) reporting features in its flagship Yield Web Marketing Suite for Advertisers and for Agencies.
Power Editing is a new part of the Paid Search Optimizer module in the Yield Web Marketing Suite. It enables managers of PPC campaigns to quickly and efficiently establish and then edit very large, complex campaigns of up to thousands of ad groups, with multiple ads in each group targeting many thousands of keywords or more across Google, Yahoo and Bing.
“As our customer base has grown from mainly smaller business to larger and more complex enterprises and agencies conducting equally complex search marketing campaigns, we responded with the creation of Power Editing to better meet their needs,” said Matt Malden, founder and CEO of Yield Software. “Now, sophisticated campaign managers are able to leverage the many features and options already available to them in the Yield Web Marketing Suite, but with even greater speed and efficiency.”
New Custom Reporting expands on the already robust tracking and reporting infrastructure in the Yield Web Marketing Suite. Search engine marketers can now customize reports to display exactly the data and analytics they need to be successful in every aspect of their search marketing and search engine optimization efforts.
Yield Software Custom Reporting enables users of the Yield Web Marketing Suite to design reports; save those report definitions; share reports; generate reports; and schedule reports to be delivered via email on a periodic basis.
About Yield Software
Yield Software (www.yieldsoftware.com) delivers next-generation Web marketing technology. Its flagship product, the Yield Web Marketing Suite, is a fully automated, totally integrated search marketing system that optimizes paid search, natural search and landing pages from a single, easy-to-use cloud-based interface.
