Tabbed Display Updates Audiences 140 Characters at a Time
Palo Alto – AdGent 007, the only global media and technology company to provide both audience delivery systems and proprietary social media platforms for premium publishers and advertisers, announced that it has launched The Skinny, a widget tab that website owners can add to their site to display instant updates with Titter, 140 characters at a time.
“This is undoubtedly the easiest way for a publisher or blogger to update his or her audience without having IT break into the page and physically change it,” says Cameron Yuill, founder and CEO of AdGent 007. “With a single tweet sent via Twitter, The Skinny updates all site visitors with information, news or deals – everything from an update to a previously published story, to a deal alert, from a call to action – to a simple ‘good morning.’ ”
The Skinny opens from a fixed tab location on any webpage and displays the most recent tweet linked to the widget in a non invasive overlay window. Once the tab is live on a website, the owner can simply update the tab via a tweet. Not only do followers get the update but anyone visiting a site quickly gets the latest updates in a simple, easy-to-digest format. The Skinny is available as a tab which can be installed in the white space at the top or either sidebar of a site or as an inline bar that can be installed at the bottom of articles or pages.
The unit takes less than a minute to install and is available free to test for a ten day period at www.grabtheskinnytab.com. Website owners have the choice to buy a single tab for $9.95 per month or 10 tabs for $19.95 a month. Enterprise and customizable versions are available on request.
AdGent 007 (www.adgent007.com) is the only global media and technology company to provide both audience delivery systems and proprietary social media platforms for premium publishers and advertisers. Its social media platforms include consumer loyalty widget, TISM and Tweetology, a customizable white label, ad supported Twitter feed. While growing its social media technology business, AdGent 007 also aggregates customized audiences from premium publishers around the world for US based marketers and agencies. AdGent also recently announced its entry into the video space with AVAN – America’s Video Ad network.
AdGent 007 has offices in Palo Alto, New York, Chicago, Los Angeles, London and Manila. The company advisors include Rob Norman, CEO of Group M North America; Eric Ludwig, Senior Vice President of Finance and CFO of Glu, a leading global publisher of mobile games and Greg Stuart, former IAB CEO and advisor to CEO’s of numerous venture-backed Digital Media businesses.
