New Web Property Focuses on Growing Hispanic Market with Range of Original Editorial Content
LOS ANGELES – Break Media announced the launch of Tu Vez, a Hispanic male-focused website with content ranging from entertainment and gaming to sports and culture. Tu Vez features video and editorial created with the interests, hobbies, and values of this demographic in mind. The addition of Tu Vez to Break’s network of sites addresses the growing Hispanic market online and desire for advertisers to engage with this demographic on the web. Toyota is the premier advertising partner for the launch of Tu Vez.
“The Hispanic population is one of the largest and fastest-growing demographics in the U.S.,” said Keith Richman, Break Media CEO. “Despite the size of the market, there are very few media companies that offer both the content Hispanics seek online coupled with customized advertising opportunities tailored to this audience. We’re excited to be expanding our content and ad reach to this increasingly influential online group.”
Tu Vez features English-language articles and videos covering topics like music, television, movies, sports, games and current events. The editorial team, led by Managing Editor, Fidel Martinez, has an expertise in speaking to the interests and values of the Latino community. The site stays true to Break’s proven expertise in comedy and entertainment while providing a customized user experience.
Recent numbers on the Hispanic population show powerful potential for marketers, brands, and advertisers. Tu Vez represents a unique advertising opportunity as the Hispanic audience is more open than other groups to brand and advertising messages, according to eMarketer. An ARAnet survey conducted by Opinion Research Corp shows that Hispanics are more likely to be responsive to online advertising and are more inclined to search for information or visit a brand’s website after viewing an ad. Break is currently working with Toyota to create customized campaigns on Tu Vez in order to connect to this demographic in new ways. Research shows:
In a recent report from Pew Hispanic Center, U.S. Hispanics accounted for more than 50 percent of the U.S. population growth since 2000.
According to Census predictions, the Hispanic population will have increased 42 percent since 2000.
The Hispanic population currently represents a purchasing power of approximately 1 trillion dollars a year in the U.S. according to the Selig Center for Economic Growth.
eMarketer and The Association of National Advertisers report that on average, Hispanics spend more than 17 hours online a week and are heavy users of all digital media, embracing innovations more rapidly than non-Hispanic whites.
In the past year, the Break Media Network has grown to become the number one video network, and today reaches nearly 110 million unique viewers on a monthly basis (comScore 2010). In addition to Tu Vez, Break Media owns and operates nine highly trafficked entertainment destination sites, most recently adding FileFront.com, a gaming news and community site acquired in February 2010. The launch of Tu Vez strengthens Break’s position as a leader in the video advertising space, and as a content provider and publisher.
About Break Media:
Break Media is one of the largest entertainment properties and providers of content — video, editorial, and games — to men online. The company’s branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, FileFront and Tu Vez), combined with the publisher sites in the Break Media Network, reach more than 130 million worldwide on a monthly basis. Break Media is the 27th-largest web property in the U.S. and it operates the #1 video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit www.breakmedia.com.
