New Mobile Promotion & Merchandising System From Gold Mobile Enables Location-Aware Coupons & Incentives for Retailers and Consumer Brands

GoMo Promo™, the most advanced mobile couponing solution utilizes Microsoft TAGS and the Inmar Onix platform to enable in-the-moment mobile couponing for in-store and in-advertisement incentive programs

NEW YORK – Gold Mobile, a leading mobile enterprise CRM solution provider announces the integration of their GoMo Promo™ intelligent mobile couponing and merchandising system with Inmar, the nation’s leading provider of digital coupon clearing and routing and other promotion transaction settlement, and Microsoft TAGS (a new kind of mobile bar code that can be displayed anywhere).

GoMo Promo™ utilizes the Inmar Onix™ platform to enable mobile coupon redemption and financial transaction settlements with over 4,300 retail locations throughout the U.S.; providing brands and coupon publishers with a complete turnkey mobile digital incentive solution that drives higher consumer acquisition and redemption. The ability to create, publish, and manage a library of location-aware coupons, promotions, and product content in “real-time” enables retailers to better stimulate interest, build consumer confidence, and drive impulse purchases.

“We’re excited that GoMo Promo™ is using Tag to engage with customers at a deeper level,” said Bill McQuain, director of Tag Product Management at Microsoft Corp. “Microsoft Tag makes the world around you clickable, and now with the scan of Tag from GoMo Promo™, its customers will get a rich interactive brand experience.”

GoMo Promo™ enables:

– Enterprises to easily create and manage thousands of local, regional, national, and international location-aware incentives.
– Multimedia consumer coupons, product tips, and other engagement content.
– Enterprise database/loyalty card integration and personalization
– Optimized viewing across all major cell phones and carriers

“Now, through Inmar’s ONiX incentive platform, brands and retailers will be able to send consumers digital promotional offers using a diverse spectrum of multi-media user experiences as often as they like, using their own unique GoMo Promo™ mobile promotion publishing system,” said Bob Carter, President of Inmar’s Promotion Services division. “The efficiencies that brands will be able to achieve are numerous.”

About Gold-Mobile

Gold Mobile, based in Clark, N.J., a leading mobile CRM & Loyalty solutions provider with a high performance mobile platform supported by a suite of mobile applications and development tools. Its flagship SaaS mobile applications enable real-time two-way consumer dialogue and decision-making to drive highly personalized and location-based communications and transactions. Visit: www.gold-mobile.com.

About Inmar

Inmar’s technology-driven solutions deliver critical operations for leading retailers, wholesalers and manufacturers to recover revenue, manage reverse logistics and facilitate promotions. Founded in 1980, Inmar serves over 1,000 business clients, processes annually billions of returned goods, promotional transactions and pharmaceutical claims, manages over 3 million square feet of warehouse space at over 30 facilities, coordinates a global field force, and delivers solutions with a strong technology infrastructure. Inmar is headquartered in Winston-Salem, North Carolina with over 4,200 employees in the United States, Mexico and Canada. For more information about Inmar’s products and services, please contact 866-440-6917 or visit www.inmar.com