SAN JOSE, Calif. – blurbIQ Inc. (www.blurbiq.com) announced a new interactive video campaign for Duracell myGrid (www.duracell.com) that engages, educates and entertains their customer by overlaying brand and trivia questions on top of the video commercial as the video plays. The interactive video can be seen on thousands of publisher websites, social media, and also serve as a pre-roll video to free Wi-Fi at select airports across the United States.
The blurbIQ Interactive Advertising Video Platform (IAVP) challenges the consumer to answer the questions which then measures consumers’ engagement and understanding of the brand message. They can also share with their friends across social media to “test” their blurbIQ and convert to the Duracell myGrid website to purchase.
“The blurbIQ Interactive Advertising Video Platform (IAVP) has taken measurable interaction for the Duracell myGrid campaign to a whole new level,” said Scott Reese, CEO of blurbIQ. “Brands can now truly measure how their messaging resonates with their consumers. We are also seeing 100x click thru and conversion rates as compared to standard internet banner ads.”
The Duracell myGrid simplifies charging by allowing users to charge their cell phones, MP3 players and other handheld devices without the cord clutter by attaching a Power Sleeve(TM) or Power Clip(TM) to each device and dropping onto the grid. myGrid can charge up to four devices, which can be placed anywhere on the pad. It maximizes power efficiency by stopping the charge once the device is fully charged; and when removed from the pad’s surface, myGrid will stop charging until a compatible device is placed on it.
About blurbIQ Inc.
blurbIQ, Inc. is headquartered in Garden Grove, CA with offices in San Jose, CA. blurbIQ, Inc. is a patent pending, next generation, state-of-the-art interactive advertising video platform. We make existing video campaigns come alive and turn them into interactive games that engage, entertain and educate consumers focusing on enhancing a company’s presence in the Internet AND the iPhone and Android wireless markets. To learn more about blurbIQ Inc., visit www.blurbIQ.com. For further inquiries about blurbIQ Inc., contact Llana Casady at llana@blurbIQ.com
