First technology to go beyond typical DSP capabilities, giving marketers the opportunity to manage, optimize and attribute more digital media than ever before from a single platform
ATLANTA – SearchIgnite, a leading provider of performance marketing solutions, announced the launch of a new and transformative display solution that builds on the company’s search optimization and media attribution platform. SearchIgnite’s expanded platform will for the first time allow marketers to go beyond standard DSP integration to track and optimize all display buys, including inventory on exchanges, ad networks and direct sites. Display performance can now be tracked alongside paid search, SEO and social media metrics for complete digital media attribution.
Currently, most marketers manage search, display and other digital media in silos, without a centralized technology that appropriately attributes the impact each channel has on performance and conversions. As a result, most marketers are still attributing their performance to the last click, thereby over-allocating budgets to undeserving media and even overpaying for conversions. What’s more, current DSP technologies typically lack complete digital media measurement because they only attribute 20 to 30% of display inventory (i.e. display bought on ad exchanges using real-time bidding). This approach falls short in managing the bulk of marketers’ display advertising.
SearchIgnite’s new platform is the only technology available that allows advertisers to manage and properly attribute performance across all of their online media – including all display, paid search, SEO, social media, email and affiliate marketing – giving them a complete and accurate picture of their digital media performance. These capabilities fundamentally change the way brands measure and budget online advertising.
“In order to better understand what drives consumers to purchase, we need a holistic view of our entire digital spend that accurately tracks the performance of all media including search and display,” said Ted Schweitzer, vice president of E-Commerce at La Quinta Inns & Suites. “With SearchIgnite’s media optimization and attribution capabilities, we are better positioned to accurately review the performance of all online channels, and to allocate our budget to achieve the greatest return on investment for our business.”
SearchIgnite’s industry-leading performance marketing platform is centered around its predictive forecasting and advanced cross channel attribution technology. Key benefits include:
– Media buying optimization with predictive modeling: SearchIgnite automates the process of optimizing search and display with complete transparency, and lets marketers accurately forecast campaign performance based on budget.
– Full campaign management and media trafficking: Transparency across search and display media enables marketers to see what’s driving the best results in an easy, user-friendly interface.
– Cross-channel attribution and analysis: Enables marketers to quantify search and display performance including views, clicks and conversions in order to link advertising exposure to purchase. Social media, SEO, email and affiliate channels can also be attributed using SearchIgnite.
– User scoring for audience targeting and search optimization: Factors in past media performance, as well as audience intent data, to achieve better campaign results and return on ad spend.
“Media planners working with display today want to take advantage of the optimization efficiencies gained from innovations first pioneered by search marketers,” said Roger Barnette, CEO of SearchIgnite. “Advances in display such as real-time bidding and attribution allow advertisers to stay competitive and achieve maximum ROI. Our expanded platform harnesses these advancements to deliver better return and a more holistic view of media performance so marketers can easily see how and where to allocate their media dollars.”
About SearchIgnite
SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing more than $1 billion in media annually for some of the world’s largest advertisers and agencies, including Chico’s, La Quinta, E*TRADE and more. SearchIgnite’s performance marketing platform offers tools to manage, optimize, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media. The company’s Advisor services are designed specifically for enterprise marketers to help them spend smarter, work easier and optimize most efficiently across digital media. For more information, please visit http://www.searchignite.com/ or follow the company on Twitter @searchignite.
