DUBLIN – Research and Markets has announced the addition of the “The Online Value Chain 2010 – 2012: CDNs, OVPs and Video Advertising Networks” report to their offering.
The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010. Video-based CDN contracts, OVPs and video advertising networks together have carved out a $1.3 billion swatch of the market total. The video value chain share grew by 40.4% in 2010.
This extensive report condenses comparative online video market data and analysis by solutions segment, with respective growth rates combined to yield historical market value and forecasts. Value chain analytics are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search). Each of the reports six sections examine distinct market segment dynamics in detail, together with vendors and providers, their business models, unique accounts, revenue (trailing and forecast) and core product offerings.
Specific company analysis is augmented with in-depth Q & As including Akamai, Limelight Networks, Internap, Level 3, Mirror Image, Brightcove, thePlatform, Kaltura, Ooyala, Move Networks, Kyte, KickApps, Kit Digital, Sorenson Media, Vmix, DigitalSmiths, Auditude, RAMP, Magnify.net, Mixpo, Affine Systems, Tremor Media, SpotXchange, Adap.tv, VideoEgg, Eyewonder, Pointroll, Eyeblaster, YuMe, ScanScout, BBE, Blinkx, Audience Science and many more. OVPs are the fastest growing link in the video value chain, with a 71% top line revenue upsurge in 2010 to $480 million; OVPs are forecast to capture 36.4% of the video solutions segment, and move ahead of CDNs at 35% for the first time; video ad networks have a 28.6% share of the market. OVP total accounts increased by 118% in 2010, CDNs by 26.7%, and combined service 23,333 accounts. MRR comparisons for CDNs and OVPs are provided. This report is an essential market intelligence tool for VCs looking at new and expanding investment opportunities inside the online and mobile video business segment, publishers, rights holders, advertisers, ad networks, CDN providers, hosting networks and OVPs.
Executive Summary:
The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010.
Video-based CDN contracts, OVPs and video advertising networks together have carved out a $1.3 billion swatch of the market total, according a report published by AccuStream Research. The video value chain share grew by 40.4% in 2010.
The report, Video Value Chain 2010 2012: CDNs, OVPs and Video Advertising Networks, condenses extensive comparative online video market research data and analysis by solutions segment, with respective growth rates combined to yield historical market value and forecasts.
Value chain analytics are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search).
Each of the reports six sections examine distinct market segment dynamics in detail, together with vendors and providers, their business models, unique accounts, revenue (trailing and forecast) and core product offerings.
Specific company analysis is augmented with in-depth Q & As including Akamai, Limelight Networks, Internap, Level 3, Mirror Image, Brightcove, thePlatform, Kaltura, Ooyala, Move Networks, Kyte, KickApps, Kit Digital, Sorenson Media, Vmix, DigitalSmiths, Auditude, RAMP, Magnify.net, Mixpo, Affine Systems, Tremor Media, SpotXchange, Adap.tv, VideoEgg, Eyewonder, Pointroll, Eyeblaster, YuMe, ScanScout, BBE, Blinkx, Audience Science and many more.
OVPs are the fastest growing link in the video value chain, with a 71% top line revenue upsurge in 2010 to $480 million; OVPs are forecast to capture 36.4% of the video solutions segment, and move ahead of CDNs at 35% for the first time; video ad networks have a 28.6% share of the market. OVP total accounts increased by 118% in 2010, CDNs by 26.7%, and combined service 23,333 accounts. MRR comparisons for CDNs and OVPs are provided.
Key Topics Covered:
EXECUTIVE SUMMARY
The Online Media Value Chain Posts Growth of 30% in 2010
SECTION ONE The Online Media Value Chain Posts Growth of 30% in 2010
SECTION TWO CDN 2010 – 2012: Revenue, Cap Ex, R & D, Operational Performance Summary Analysis
SECTION THREE OVP Market Analysis 2010 – 2012
SECTION FOUR OVP Sub-Segment Analysis: Video Ad Serving, Indexing and Monetization
SECTION FIVE Video Advertising Networks 2010 – 2012
SECTION SIX In-Banner Video Advertising Platform Analytics 2010 – 2012
Companies Mentioned:
Akamai
Limelight Networks
Internap
Level 3
Mirror Image
Brightcove
thePlatform
Kaltura
Ooyala
Move Networks
Kyte
KickApps
Kit Digital
Sorenson Media
Vmix
DigitalSmiths
Auditude
RAMP
Magnify.net
Mixpo
Affine Systems
Tremor Media
SpotXchange
Adap.tv
VideoEgg
Eyewonder
Pointroll
Eyeblaster
Blinkx
Audience Science
For more information visit http://www.researchandmarkets.com/research/71a98d/the_online_value_c
