Expands premium European video inventory available to advertisers on Adap.tv’s Audience Path platform.
London / Paris – Adap.tv, a division of AOL Platforms and the technology partner for the world’s largest video advertising buyers and sellers, today announced an extended partnership with StickyADS.tv, the leading video supply side platform for premium publishers in Europe.
The move enables media buyers on Adap.tv’s Audience Path platform to buy programmatically through StickyADS.tv, the leading premium video technology for supply in France and a significant player in other EMEA markets including Germany, Italy, Spain and Turkey. Similar to integrations with other third-party exchanges, Audience Path customers can easily enable StickyADS.tv as an inventory source directly from the platform console, extending their ability to reach audiences across European markets.
“We have been working with StickyADS.tv for the past two years to enable them to offer programmatic trading to media buyers in France, Germany and Spain. This newest implementation is the culmination of many months of hard work by everyone involved,” explained Phil Duffield, Senior Vice President of International, Adap.tv. “It is a significant move because it opens up a large part of the European video ad market to programmatic trading.”
“The partnership with Adap.tv expands the market in which our publishers operate, thereby increasing their potential to generate new revenues,” says Hervé Brunet, CEO and co-founder of StickyADS.tv. “With the programmatic video market expected to increase fivefold in the next four years, reaching €600 million in 2017 (see Note 1), this relationship will also help to fuel our expansion into the largest European markets.”
Note 1: ‘Video goes programmatic: Forecasting the European online video advertising landscape’ (IHS, September 2013)
StickyADS.tv is the leading video supply side platform for premium publishers in Europe. StickyADS.tv’s mission is help to premium publishers to embrace programmatic video, in a controlled and completely transparent manner. With StickyADS/tv’s video SSP solution, TV broadcasters and AdNetworks can monetize their video content with trading desks, DSPs, and any other invited buyers, thereby maximizing their revenue. Its vision is to generate incremental revenue for publishers who want to be proactive in terms of their programmatics and RTB in general. StickyADStv is headquartered in Paris, France, with an R&D centre in Montpellier, in the south of France. It also has offices in Madrid, Spain, Milan, Italy, Hamburg, Germany.
Adap.tv in the UK is supported by AOL (UK) Limited, and is part of AOL Platforms. Adap.tv is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan, Singapore and the UK.