Marketing technology pioneer realigns to better serve publisher data
NEW YORK – Lotame Solutions announced that it has closed new funding of $11 million. The marketing technology leader is building a Platform Sales Group to address growing publisher demand for its data.
Emergence Capital led the latest round of funding, Lotame’s Series C round, and all of Lotame’s investors participated, including Hillcrest, Battery Ventures, and Pinnacle Ventures. Lotame has also secured a growth capital line from Pinnacle, to supplement its equity financing. This story was first reported in Advertising Age.
Jason Green, a general partner at Emergence Capital, said, “Lotame’s continued success is a result of their clarity of vision and focus around giving publishers greater insight into their customers and leading brand advertisers access to the specific audiences they want to reach.”
The Crowd Control audience data-management platform gathers first-party data from publisher sites, and enables them to leverage third-party data in a simple user interface. Publishers looking for more effective ways to compete with ad networks and portals say this platform gives them more insight into their most important asset: their audience data.
“When it comes to selecting a platform, big publishers can’t afford to wait, and we believe Crowd Control is perfectly positioned as the premiere audience data-management platform,” said Lotame CEO Andy Monfried. “Bruce Budkofsky, Eric Porres and Andrew Bradway bring the drive and experience needed to help those publishers create, manage and sell audience profiles — enabling those publishers to drive better monetization and intelligence for their organizations.”
Budkofsky opened Fandango’s Eastern Region sales office in 2005, grew ad sales from $500K to $8MM, and became the senior director of national sales at Comcast Interactive Media after the latter company bought the former. He will lead Lotame’s new department as VP of Platform Sales and Services. Current Lotame CMO Porres will also join the department, moving over to lend his talents as VP of Business Development.
After five years managing online video monetization at AOL, Bradway became Regional Sales Manager at Metacafe a year ago, developing strategic partnerships with agencies in NYC, Chicago and San Francisco. Bradway will be Lotame’s Director of Platform Recruitment, working out of the Columbia, MD, office.
Steve Alessi, Vice President of Advertising Sales at AGInteractive, said of the platform earlier, “Working with Lotame has taught us a great deal about our visitors, enabling us to market to them in new ways. We chose to work with Lotame’s solution because it provides our sales team with an intuitive interface to build and sell audiences to our brand advertising clients in additional to our custom content solutions.”
About Lotame
Lotame is a marketing technology company. Its flagship audience data management platform (DMP), Crowd ControlTM, integrates with web publishers to activate audiences and make data-driven display advertising a reality. The company provides advertisers with comprehensive online advertising solutions and publishers with a leading data management platform. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Adverting Bureau (IAB), and the Online Publishers Association (OPA). For more information, please visit: www.lotame.com
