LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ad-of-the-Week for the week ending December 7, 2010. The “iPad is Amazing” ad from Apple, Inc., registered the top overall weekly Ace Score™ with a score of 630, out of a possible 950. The new spot dons the same successful theme as prior high scoring iPad spots and showcases even more ways to leverage the device, like hooking up your iPad to the television. The spot is a hit with the 16-20 year old crowd, scoring over 70 points above norm for that demographic.
The Ad-of-the-Week designates the highest scoring new ad of the week by Ace Score, a patent-pending measure of advertising creative effectiveness.
“Apple continues to deliver creative that both creates and leverages desire for their products; ‘desire’ scores were above norm for all demo groups,” commented Peter Daboll, chief executive of Ace Metrix.
Over a quarter of verbatim responses “want” the iPad and more than half of those folks “REALLY” want it. Not surprisingly, Apple has scored another high scoring iPad ad.
To view the ad, please click here: http://www.acemetrix.com/events/ad-of-the-week
About Ace Metrix
Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.
