DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Media – Industry Overview” report to their offering.
We are getting a clearer view of where this media industry is going. The picture is still a bit blurred but increasingly we see the traditional TV media concentrating on digital TV. Investment-wise that’s where their money is going. They have been unable to keep up with the digital media activities of the new players, which are dominating the broadband content and services market. Separately we start seeing other activities that we classify as digital economy (e-commerce, e-health, e-learning, smart grids, etc). These last activities are covered elsewhere.
While the traditional media companies have all established themselves in the emerging digital media market, Seven, Nine and the ABC were the first to enter. However, publicly-funded organisations like the ABC and SBS are growing their market share significantly among digital viewers. Quality content is more and more crucial as digital platforms are becoming relatively commoditised. While telcos have tried to claim this territory they have continued to struggle to leverage their natural advantages. In Australia, Fairfax Digital has continued to compete for digital viewers alongside the ABC and News Limited. In this report we cover the digital media activities of the ABC, News Limited, Freeview, ninemsn, Yahoo!7, Ten, Foxtel, Austar, Macquarie Southern Cross Media, WIN, Fairfax and Austereo.
Key Topics Covered:
1. Synopsis
2. The traditional media industry
3. New business models for digital media
4. Digital media regulation
5. Free-to-Air TV broadcasters
6. Pay TV operators
7. Newspaper publishers
8. News Corp and subsidiaries
9. Fairfax Digital
For more information visit http://www.researchandmarkets.com/research/2c31b9/australia_digita
