YuMe to Unveil Research about the Impact of TV + Online Video and the Changing Video Landscape
REDWOOD CITY, Calif. – Starting January 25, 2011, YuMe (www.yume.com) is going on the road to talk about how the growth of online video and consumers’ usage of multiple connected devices is changing TV viewing as we know it, and how marketers can adapt advertising strategies to reach consumers through these new channels. Showcasing research that draws on the expertise, analytical tools and sophisticated fusion databases of leading consumer and media analysis firms, Frank N. Magid Associates and The Nielsen Company, this presentation will offer new data on consumer viewing and engagement with video for both TV and online. The research will examine the combined effects of TV and online video and how video buying, if planned holistically and independently of the screen on which it appears, achieves significant and compelling results. Attendees will walk away with actionable methods for capitalizing on new media formats that complement existing media channels.
WHAT: “Video: The Evolution of the Revolution” Roadshow Series (www.yume.com/content/events). During the two-hour event, advertisers, brand managers and media buyers will learn of new research findings based on the expertise and analytical tools of Magid and Nielsen that explore changing TV viewing habits and demonstrate how adding online video to a TV campaign improves performance across multiple metrics.
WHY: Online video is predicted to be the fastest growing category of online media advertising – and this series of presentations will help you understand both why and how you can take advantage of this medium. Customers are increasingly watching video content across multiple screens, providing new opportunities to engage audiences through sight, sound and motion. Key questions that will be addressed include:
– Who are heavy online video viewers?
– Where and how are they consuming video content?
– What are their TV viewing habits?
– What would happen if I shifted 5%, 10% or 15% of my TV budget to online video?
WHO SHOULD ATTEND: Brand managers, TV buyers, online media buyers and planners, marketing directors, vice presidents and CMOs. If you are involved with TV or digital marketing, you will find this research useful as you continue developing your marketing strategy for 2011.
WHEN & WHERE:
| Date | City | Location | Time | |||||||||
| Tuesday, January 25th | Dallas | The W Victory | 8 AM-10 AM | |||||||||
| Wednesday, January 26th | Los Angeles | SLS Beverly Hills | 8 AM-10 AM | |||||||||
| Thursday, January 27th | San Francisco | The W Hotel | 8 AM-10 AM | |||||||||
| Tuesday, February 1st | Chicago | The W City Center | 8 AM-10 AM | |||||||||
| Wednesday, February 2nd | Detroit | The Henry | 12 PM-2 P |
INTERESTED? RSVP AND MORE INFO HERE: www.yume.com/content/events or email questions to videoevent@yume.com. Breakfast (or lunch) will be served.
About YuMe
YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms – Web, downloads, mobile and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo) or become a fan of YuMe on Facebook (www.facebook.com/YuMevideo).
