Men & Youth Especially Coveting ‘Always with You’ Gifts with Multimedia Messages from Valentines
SAN DIEGO – Once upon a time, lovebirds celebrating Valentine’s Day received paper cards declaring their affection and (often overpriced) red roses. Times, they are a changin’… In today’s digital world, virtual and mobile gifts are gaining in popularity with Valentine’s Day predicted to set new records. Digital gift cards combine ultra-personalization with practicality — gift givers can create a multimedia experience that recipients keep as a memento and the cards can be accessed virtually anywhere. For some, the best part about virtual gifts is ‘bragging rights’ earned when their Valentine greetings and gifts are posted to Facebook for all to see.
Transaction Wireless™ (TW), the leading provider of virtual and mobile gift cards, is powering many retailers’ gift card programs for foolproof gifts that allow anyone to play Cupid this year.
According to a BIGresearch, Consumer Intentions & Actions study in 2010, 100 percent of consumers polled planned to celebrate Valentine’s Day and spend an average of more than $63 on gifts for their spouse or significant other. Some popular Valentine’s Day digital gift card ideas include:
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American Eagle Outfitters/aerie/77kids: Teens are some of the hardest people to buy for – or pin down in one place for any amount of time! They’ll be feelin’ the love when a gift card to one of the hottest youth brands around pops up on their mobile phone. An AEO digital gift has the added convenience of mobile redemption – no card needed, just the gift code on the phone!
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Applebee’s: Applebee’s is as American as apple pie and a gift card sent directly to your Valentine’s email and mobile phone keeps America’s favorite neighborhood restaurant in line with the ever changing digital times. Any denomination can be sent with XOXOs.
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AMC Theatres: Email a digital gift card complete with lovable Valentine’s graphics that promise your loved one a date with a romantic movie at any one of AMC’s 382 theaters.
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Blockbuster: For those who prefer to snuggle up at home with a movie and the one they love, Blockbuster’s interactive website or Facebook page has the perfect virtual and mobile gift.
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Bass Pro Shops: The answer to the age-old question of what to get a MAN for Valentine’s Day! Visit their expansive Facebook Page and select, personalize and send a mobile gift card that he can redeem directly from his mobile phone… handy for the hardcore fisherman to the hearty spectator.
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SpaFinder: Who doesn’t love the gift of spa!? This quintessential show of love gives instant pampering. Find your gift card of choice at the SpaFinder Facebook Page, post the gift on her Facebook Page and she’ll be showered with envy!
“There was a time when a card and gift certificate wasn’t necessarily considered the most thoughtful gift, but that clearly isn’t the case now,” said Doug Schneider, CEO, Transaction Wireless. “Today’s digital gift cards with personalized video messages and Facebook postings allow people to be much more expressive and public with their Valentine’s Day sentiments. They’re also more practical than the standard bouquet of flowers that will be in the trash bin next week. Virtual and mobile gift cards are always with you on mobile devices so the recipient can use it just about anytime.”
Transaction Wireless’ easy-to-use gift card platform enables the simple, safe purchase of virtual gift cards directly from any mobile device and it also allows social gifting on retailers’ Facebook Pages. Gift givers can express themselves by customizing mobile gift cards with personal messages, video and pictures and can time the arrival of the card for just the right moment. The cards are safely stored on the mobile device, helping to ensure gifts will be used rather than lost or forgotten. Users on Facebook can choose to share the gift-giving experience on their walls — furthering the social aspect and fun of the customized gift. Gift cards can be redeemed online or in retail outlets.
About Transaction Wireless
Founded in 2007, Transaction Wireless (TW) has developed and patented a SaaS (software as a service) technology that enables retailers and brands to connect and engage with their consumers through the power and reach of digital, mobile and social gifting. The patented, TW “cloud gifting and marketing” platform supports a scalable suite of applications that expand the limitations of conventional, plastic, retail B2C and B2B gift card programs. Transaction Wireless offers both fully hosted (turnkey) and integrated (API suite) solutions for its retail clients and distribution channel. TW retail clients include: AMC Entertainment, American Eagle Outfitters, Applebee’s, SpaFinder, Bass Pro Shops and Blockbuster. More information can be found at www.transactionwireless.com.
