Social Media Marketing Course Is First Online Executive Education Program to Be Offered by Rutgers Mini MBA Programs

Online course designed for executives or teams of professionals who want to create, manage, and track successful social media campaigns on Facebook, Twitter, LinkedIn, and YouTube

College & University Pressroom
PISCATAWAY, N.J. – Starting on February 28, 2011, the Rutgers Center for Management Development (CMD) will be offering an Online Mini-MBA: Social Media Marketing Program. This unique Social Media Marketing course is the first online executive education program to be offered by Rutgers Mini MBA programs.

“From Facebook to LinkedIn, Twitter and YouTube – firms and individuals are embracing social media platforms at an ever-increasing pace. This unique online program addresses the many issues surrounding this new phenomenon and provides a roadmap to help individuals and firms navigate social media to gain a competitive edge,” says Eric Greenberg, the Faculty Chair of the Online Social Media Marketing Mini MBA Course.

“While some people have flown to New Jersey from as far away as Seoul, South Korea, to take our in-class social media marketing course, we are excited to be able to offer our online course to a global audience. We will continue to increase the in-class offerings to additional locations, including China, but the online format will allow people, regardless of their location, to take advantage of our unique faculty and programs,” he adds.

The 12-week online faculty led program includes videos, faculty evaluated exercises, section quizzes, plus a final project and exam. Additionally, 12 different faculty members will host live weekly “Virtual Office Hours” throughout the program to discuss the most current developments in the field and answer student questions.

This online course is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales. It is also appropriate for individuals seeking to employ social media to further their business careers.

The cost of the Online Mini-MBA: Social Media Marketing Program is $3,500, which includes all instructional materials and fees. The 12-week program will be held from Feb. 28 to May 16, 2011.

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For more information, contact Greenberg at 732-445-5639, or go online to the Rutgers Center for Management Development at