Newest Ringspot Service to Allow Wireless Carriers to Incentivize Consumers Opting to Hear Targeted Marketing Messages
LITTLETON, Mass. – A new mobile advertising service that allows callers to opt in for short marketing messages while waiting for their call to connect is being introduced by Livewire Mobile (Pinksheets: LVWR) in collaboration with Adfortel, a Netherlands-based developer of mobile advertising solutions.
This latest version of the Ringspot service, part of Livewire Mobile’s family of mobile advertising solutions, is planned to feature Adfortel’s VoiceAds Engine technology. Consumers who subscribe are able to hear and engage with targeted audio commercials instead of ringing or music when waiting for a call to connect. They are rewarded for opting in to this service with a variety of incentives from their carriers.
Carriers offering the service are able to generate additional revenue while increasing customer loyalty. Advertisers benefit from the new medium since all consumer exposure is permission-based and ads are always heard by the target group. This focused approach to one-to-one marketing provides that there is no waste and that advertising dollars are spent on accurately communicating with the required audience.
This latest service is in addition to Livewire Mobile’s first Ringspot service, which allows mobile operators to offer consumers the latest personalization option for their mobile devices – an ad replacing the ring that their callers can hear. Whether to the callers or to the subscribers, Ringspot ads can be made interactive, allowing callers to engage by pressing a button to receive more information via a text message.
According to a recent report from Juniper Research, mobile advertising in the ringback space is expected to top $780 million annually by 2015.
“Livewire Mobile continues to develop innovative platform and service offerings providing the broadest range of value-added services,” said Matthew Stecker, president and CEO, Livewire Mobile. “Our Ringspot service is designed to allow carriers to take part in mobile marketing, one of the market segments with significant upside growth potential.”
The new Ringspot service is planned for Q2 2011. For more information about the Livewire Mobile’s Ringspot services, email [email protected] or visit www.livewiremobile.com.
About Adfortel
Adfortel develops and provides mobile advertising solutions for mobile operators, media groups, advertising agencies and brands. Adfortel has strong partnerships with media agencies to ensure inventory allocation and market research into the effectiveness of mobile advertising channels like VoiceAds. For more information, please visit www.adfortel.com.
About Livewire Mobile
Livewire Mobile (Pinksheets: LVWR), together with its recent acquisition of FoneStarz Media Group, is a Mobile Internet Powerhouse with one of the most comprehensive one-stop digital content solutions for carriers, handset manufacturers and media companies entering the mobile content market. The Company’s integrated suite of personalization services includes ringback tones, ringtones, DRM-free mobile full-track music and videos, fully integrated storefronts, extensive content, and other applications, as well as dedicated content marketing, mobile advertising solutions, and integrated storefront management and merchandising. For more information, please visit www.livewiremobile.com.
