Platform manages digital signage systems worldwide
Digital Signage Expo 2011
SAN FRANCISCO – MARSYS (www.marsys.com) introduced the MARSYS Advanced Digital Media Platform, the premier solution enabling advanced digital media management and delivery, proof-of-play monitoring and unified analytics across multiple digital media networks via a single integrated platform.
The MARSYS Advanced Digital Media Platform both simplifies and expands the capabilities of advertisers and media planners to create national, regional and hyper-local ad campaigns by providing a single integrated platform that provides interconnectivity to multiple ad network platforms. Advanced venue profiling, demographic research capabilities and the ability to import existing research provide a highly flexible platform designed to meet the growing needs of advertisers for more precise messaging. The platform performs analysis of user interaction at the point of play, providing an unprecedented amount of data to allow media planners to optimize messaging, control costs and mitigate risks.
Additionally, hyper-local campaigns are enabled by the platform, wherein a single advertisement is day-parted across multiple ad network screens at different locations within a single geographic area for maximum impact.
“The launch of this platform is a benchmark event for the digital signage industry,” said Rick Maharaj, CTO of MARSYS. “A single, unified platform that provides quality data and analytics, massive ad network integration and content management capabilities – with an interface that appeals to both businesses and end users – will intelligently expand the reach of media buyers to more potential customers than ever before. These services are the realization of years of work at MARSYS, and we are proud to unveil the MARSYS Advanced Digital Media Platform to the world.”
Created using a mixture of new and existing MARSYS technologies and the worldwide infrastructure supporting the existing MARSYS global service portfolio, the platform operates from fifty-plus points of presence in twenty-two countries. The platform is initially available for MARSYS Media Gateway products—a line of digital signage systems developed jointly with IBASE Technology.
The MARSYS Digital Platform will be available for viewing at the IBASE booth (#1203) at the Digital Signage Expo in Las Vegas from February 22-24, 2011.
MARSYS is a global provider of advanced IT business solutions, with 29 years of service to the global Fortune 500 and a robust technology infrastructure on five continents. MARSYS helps companies enable, deliver, and optimize IT business services.