Theorem, Inc. Expands UK Operations

Opens New Offices, Promotes Marcus Harding to Director of Business Development

LONDON & CHATHAM, N.J. – Theorem, Inc., a global leader in creative services, media operations and analytics, has announced the opening of new UK offices and promotion of Business Development Manager, Marcus Harding to Director of Business Development, UK.

Theorem opened its first UK office in 2008, located in London’s Soho district, to deliver sales, business development capabilities and provide client services solutions. In over two years, the UK team has grown to a dozen multilingual account managers supporting the Microsoft Advertising account. The new offices, based at 48 Charlotte Street, Central London, also serve clients such as Channel 5, Citywire and over 20 other leading digital marketing companies.

“Since partnering with Theorem in early 2009, we’ve found them to be a solid and reliable support to our digital operations team. They focus on delivery and accuracy and our relationship with them has allowed us to free up a lot more valuable resource time.” – Gareth Williams, Operations Director – Citywire (February 2011)

In his new role leading the UK operations, Harding’s responsibilities include acquiring and on-boarding all new clients, successfully representing and promoting the services of the company and proactively driving revenues for the region. Prior to Theorem, Harding spent over 10 years working within the media and digital professions including time as an Agency Sales Manager at Tacoda-AOL and Account Manager for Viacom Outdoor (CBS Outdoor).

“The impetus in expanding our UK operations was increased market demand and existing customer feedback,” said Jay Kulkarni, Theorem Founder and CEO. “We plan to continue our international growth to better meet the needs of our multinational customers.”

About Theorem, Inc.

With over 700 employees on four continents, Theorem, Inc. is a global leader in creative services, media operations and analytics, providing localized account management to over 100 leading agencies, publishers, networks, technology providers and brands. For more information, visit or call 0203 178 7203.