LONDON — The Virtu Group, developers of Scope, the software platform designed to help agencies and advertisers save cost and time by reworking the way the industry price the work that creative and marketing services agencies do, announced the addition of Claire Halsey as Agency Specialist/New Business Development, and Caroline Johnson as Head of Sales for the Asia Pacific/ West Coast U.S. markets.
Tracey Shirtcliff, The Virtu Group Founder and CEO, says “I am thrilled that Claire is now part of our product team. We will be pulling on her years of experience to help the Scope team win over more large network agencies and increase the collaboration and success of advertisers using the scope platform. Caroline and I have worked together previously and I’m delighted she’ll be supporting our global expansion.”
Halsey joins The Virtu Group team with more than 25 years’ experience working in agencies with top tier brand clients, including Gyro, Rapier and Ogilvy One. Prior to joining The Virtu Group Halsey was Sales Director for the creative testing platform Kanjo. Johnson brings extensive experience in SAAS sales in the Asia Pacific market. She was most recently heading sales efforts for Mavenlink, and prior to that at Sohnar.
Shirtcliff adds that both Halsey and Johnson will be focused on expanding the use of Scope within the global advertising community. An online tool for collaborating, benchmarking, approving and analysing scopes of work and managing budgets, Scope has been adopted by some of the largest advertisers and agencies worldwide. The scalable platform streamlines scope of work processes, defines agency deliverables, resources and pricing to drive greater value from client-agency partnerships.
“Scope is an intelligent software solution designed to streamline and optimize advertising procurement processes and solving live business challenges in real-time,” Shirtcliff says. “With Halsey and Johnson on our team we’re anticipating further growth in 2021.”
About The Virtu Group:
The Virtu Group is a London-based world-class innovation and software development company, specialising in the marketing sector. Our cloud-based software tools are designed to empower your business, helping you make better decisions using the power of big data. Our cornerstone tool is Scope — the online tool for collaborating, benchmarking, approving and analysing scopes of work and managing budgets. Adopted by some of the largest advertisers and agencies worldwide, the scalable platform streamlines scope processes, defines agency deliverables, resources and pricing to drive greater value from client-agency partnerships. It’s revolutionary. Visit scopebetter for more information. https://www.thevirtugroup.com
