BERLIN – sociomantic labs, Europe’s leading real-time bidding platform for performance advertisers, announces their entry into Central and Eastern Europe with the appointment of Maciej Wyszynski as Managing Director CEE.
sociomantic is innovating in the rapidly growing world of real-time bidding (RTB). RTB is a display advertising technology that enables advertisers to bid for individual ad impressions in real-time auctions, similar to the way advertisers bid for keywords in search marketing. The sociomantic social targeting logic allows advertisers to find to both previous website visitors and action-prone new users across the web via RTB. By custom-tailoring the ads presented to each user in real-time, sociomantic helps e-commerce advertisers achieve their desired cost-per-action (eCPA) to achieve their performance marketing goals.
Wyszynski brings to sociomantic his excellent competence in online marketing, internationalization, and customer relations. Most recently he has been working as an independent consultant, advising online marketing firms on entry into the Central and Eastern European markets. Just previous to his consultancy, Wyszynski was working for four years at zanox, a leading performance-based advertising network. As Executive Sales Director for the CEE region and Head of zanox Poland, he launched their Warsaw office in 2008, from which he built and led their CEE sales team. Prior to zanox he was working for eBay in Berlin.
“We are thrilled to bring our real-time bidding solution to advertisers in Central and Eastern Europe, and Maciej is truly the best man to lead our entry into these markets,” says Thomas Brandhoff, Managing Director of sociomantic. “Not only does he know these regions better than anyone else in online advertising, but his extensive experience in the performance marketing and e-commerce sectors guarantees that he will have a thorough understanding of how best to serve our clients.”
As Managing Director CEE, Wyszynski will be responsible for the region strategy, heading all sales and development efforts as well as overseeing and nurturing client relationships. His first efforts will be dedicated to educating CEE advertisers about the benefits of RTB, and he begins this task by speaking on the topic of the “individual user profile” at the adStandard 2011 Conference, 3-4 March at the Businessman Institute in Warsaw.
“It’s extremely motivating being part of the sociomantic team, who have innovated state-of-the-art online marketing technologies within remarketing and real-time bidding, two methodologies which are revolutionizing display advertising,” says Wyszynski. “Never before was it possible to serve the right ad at the right time to the right user in such a precise way, generating higher the conversion rates, incremental sales, and leads for our advertisers.”
About sociomantic labs:
sociomantic labs, creators of Europe’s leading real-time bidding platform for performance advertisers, are one of the first demand-side vendors to bring this revolutionary display advertising technology to the European market. The company has developed a groundbreaking social targeting solution to help advertisers dramatically improve the performance of their online display marketing. The Berlin-based bootstrapped firm was born out of the combined expertise of its founding members in the areas of online marketing, scalable computing, and social network analysis.
Learn more at http://www.sociomantic.com
