Blue Noodle Premiers New Video Ad-Bar, Clickstrip, at Game Developers Conference

On-demand video ads for social games – the next wave in monetization

Game Developers Conference 2011
SAN FRANCISCO – Blue Noodle, one of the leaders and innovators in advertising services for casual and social games, announced the launch of its new video ad-bar, Clickstrip, at the 2011 Game Developers Conference.

Unlike other in-game ad products that are forced upon users, Clickstrip delivers on-demand video-ads whenever the player chooses to view them. The simplicity of the ad-bar allows players to receive instant virtual rewards for viewing ads and quickly get back to playing their game. Plus, the bar is simple to integrate and fully customizable so it blends into the experience of any game. Blue Noodle will be debuting and demonstrating this innovative technology at their gold sponsorship table during GDC’s Social and Online Games Summit.

“Over 250 million people play social games each month, yet just 2% pay for premium items and services,” said Lesley Mansford, CEO, Blue Noodle. “Blue Noodle is introducing the next big wave of monetization with a platform that enables game developers to generate revenue by bridging the gap between brands and social gaming. Brands want into social gaming and are looking for new and innovative ways to reach consumers. We believe that the addition of Clickstrip to our already robust platform will provide developers and advertisers the ability to serve social gamers meaningful and beneficial ads that translate to higher returns.”

Blue Noodle is leading the charge in melding online advertising into social and casual games, resulting in a combined offering that enriches both the developer’s revenue and the user experience. Blue Noodle is also uniquely positioned to spur on such innovations, because it pairs world-class video ad technology with industry leaders from, Microsoft, and Electronics Arts. Now, with one of the largest catalogues of video-ad enabled games and strategic partnerships with Yahoo! Games, iWin, and RedAtoms, Blue Noodle is monetizing hundreds of millions of casual and social players each day.

About Blue Noodle

Headquartered in San Francisco, California, with sales offices in New York, Los Angeles, and Toronto, Blue Noodle (formerly NeoEdge) is a leading digital media company. To advertise with Blue Noodle or learn more about increasing revenue through ad-supported social and casual games, visit