Interactive Media Veteran Increases Value of Platform Offering to Both Buyers and Sellers
NEW YORK – Tremor Media, the largest independent online video advertising company, announced that Anthony Risicato has been named General Manager, Video Platforms. Risicato will manage Tremor Media’s marketing platform that provides the insights and analytics that increasingly are establishing the criteria for brands’ marketing success in video advertising. Risicato also will focus on increasing market penetration for Tremor Media’s existing and developing solutions, including Acudeo®, the video monetization platform that lies at the core of publisher advertising solutions and powers advanced video ad formats for thousands of leading digital publishers.
Most recently, Risicato was CEO of Mobile Commons, the Mobile Marketing platform, and prior to that, he was General Manager at Covario, one of the top SEO/SEM Platforms in the US. Before managing Covario, Risicato managed the SEM platform for Innovation Interactive, one of the largest digital marketing services firms in the world. He also launched and managed multiple lines of business for DoubleClick in Europe, Middle East, Africa and North America.
“We brought Anthony on board for his relevant and dynamic experience in developing scalable buying and ad-management platforms,” said Jason Krebs, Chief Media officer, Tremor Media. “We see our opportunity in the video segment as resembling the opportunity faced by Search buyers in 2002. Our segment is exploding and our success will rely on how our platform performs for buyers. Since ours is the only scalable platform in our segment, Anthony has a great head start on the competition.”
Risicato is a summa cum laude graduate of Pace University in New York, and is active in the support and fundraising for charitable organizations.
“We are at a critical point in time where consumers are flocking to watch video across all of their screens and advertisers are racing to understand and participate in the medium,” said Risicato. “At Tremor Media we will continue to be the critical link between video consumption and marketing success. And as someone who has spent most of his career marrying marketers to technology to generate results for brands, I’m glad to be part of the leading digital video company as the digital video segment is exploding.”
This story was first reported in VideoNuze: http://videonuze.com/blogs/?2011-03-01/Exclusive-Tremor-Media-Launching-Video-Ad-Buying-Platform-Hires-Risicato-to-Run-It/&id=2958
About Tremor Media
Founded in 2005, Tremor Media (www.tremormedia.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and the Acudeo® publisher technology, Tremor Media delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Media is the only video ad platform that pre-approves content at the video stream level, finally giving advertisers control and full confidence in brand safety. Powered by the award-winning SE2 Engagement Engine, Tremor Media’s real-time intelligence gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-only-for-engagement pricing. Tremor Media is a privately held company headquartered in NYC with 10 national and international offices.
