NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has promoted Leon Zemel to the position of Chief Analytics Officer and Greg Pier, to that of Senior Vice President, Platform Implementation and Production Support. Zemel had been Executive Vice President, Analytics, and Pier had been Vice President, Product Management.
Zemel, who came to [x+1] in 2004 from Digitas, has led the company’s analytics practice and been the innovator of [x+1]’s analytic offerings for site personalization and media optimization, including the development of its patented Predictive Optimization Engine (POE™). In this expanded role, Zemel is charged with leading the expansion and enhancement of the company’s multi-touchpoint analytics offerings, including cross-channel attribution (search, display, e-mail, etc.), audience targeting and optimization in emerging digital channels (e.g., social, mobile, video), and leveraging the Open Data Bridge for integrated third-party and first-party data.
Pier, a former Doubleclick executive who also came to [x+1] in 2004, will oversee development of the Media Platform for both pre-purchased and exchange-based digital media. The Platform enables a single point of management for all campaign buys and allows one-click access to bidding on exchange-based inventory. It also connects to all available biddable inventory, ensuring that ads are shown to a company’s target audience and purchased at the right price to deliver the most efficient media buy possible.
“Because we recognize the critical importance of our robust analytics and our Media Platform, we will continue to grow our teams around the ways that will best help clients expand their business,” said John Nardone, Chairman and CEO of [x+1]. “Given their deep expertise and service focus, as well as their industry savvy, no two people are more suited to lead this charge than Leon and Greg. We look for great things as they help [x+1] continue to set the standard in shaping a more personalized Internet as the leading online targeting platform.”
[x+1], the online targeting platform leader, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital marketing platform for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com; follow us on twitter @xplusone.