New York – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, released a new study titled “Financial Services: Making Smart Investments in Online Advertising.” The research shows that users are most likely to convert after the first exposure to an ad when compared to subsequent impressions. The full study is available here.
MediaMind examined the performance of more than 28 billion impressions from Financial Services. Ad impressions were served between Q4 2009 and Q3 2010. Fifty percent of these impressions advertised banking services, while the rest advertised insurance, credit cards and brokerage services. Notably, ads from credit card companies received the highest Conversion Rate and the highest CTR.
“The data shows that consumers can determine within the first exposure if a Financial Services offer is relevant to them.” said Gal Trifon, President and CEO at MediaMind. “There is a great opportunity to boost performance with dynamic message optimization.”
Results from the study also show that Financial Services ads perform consistently across a variety of content environments. The highest branding performance was measured in Games, Music, Instant Messaging (IM), Health & Beauty and Social Networking sites. For Direct Response, the highest Conversion Rate was driven by Maps, Travel, Auto, Entertainment, News, IM and Homepages.
Other insights from the research show that ads that use Rich Media and video more than triple Click Through Rates (CTR) and increase Conversion Rates.
For more information on MediaMind, visit http://www.mediamind.com
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered campaigns during 2010 for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.