AdoTube’s growth has accelerated due to a focus on high-impact tools to deliver a higher ROI per buy for advertisers. AdoTube has done this through targeting and optimizing video, banner, and rich media ads and placing them where the viewers are paying attention – in the video stream.
NEW YORK – AdoTube, one of the leading in-video advertising platforms, showed incredible growth in 2010, serving over 3.5 billion ads. This growth represents a 191% increase over the 1.2 billion ads served in 2009 and an astonishing 13 times increase over 2008’s numbers. This was bolstered by both returning advertisers and new advertisers eager to aggressively invest in the video space and make use of AdoTube’s high-impact premium formats, optimization, and targeting services. By leveraging these tools and services, advertisers were able to decrease the number of ads served per campaigns by delivering ads to only the most relevant viewers. This raised advertisers’ ROI and increased the number of campaigns fulfilled by AdoTube in 2010 by 281%.
The company’s growth has been driven by concentrating on making online advertising campaigns more effective by targeting and optimizing video, banner, and rich media ads and putting them where people are paying attention in the video stream. The platform gives advertisers the ability to easily connect with its wide and growing network of publisher partners, while delivering to them award-winning creative services, analytics, and campaign management. Advertisers increasingly made use of leading edge video ad formats, such as the Polite Pre-Roll®, comprehensive real-time optimization tools, such as the Creative Studio Wizard, and sophisticated targeting methods, such as Response-Based™ Targeting; all of which led to more successful campaigns.
“AdoTube has remained focused on helping advertisers increase returns by delivering their message to only the most relevant audience in the most engaging formats. By doing so, we help publishers better monetize their content without losing viewership,” said Steven Jones, Chief Strategy & Operations Officer. “We are proud to see such explosive growth over 2010 and plan to continue building innovative products to further help advertisers reach the ever-growing online video audience in 2011.”
About AdoTube
AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console (NPC) for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.
