Introducing GMI Ad Tracker: a New Solution That Measures the Overall Exposure and Effectiveness of Online Advertising Campaigns

BELLEVUE, Wash. – GMI (Global Market Insite, Inc.), a leading provider of technology-enabled solutions for global market research, announces world-wide availability of GMI Ad Tracker, a fully integrated solution for clients to evaluate reach and effectiveness of online advertising campaigns including behavioral and attitudinal data.

GMI Ad Tracker, combined with GMI’s existing global panel, offers clients a unique value proposition for online advertising campaigns. With millions of active panelists, GMI provides clients with a high quality, one-stop solution for ad effectiveness compared to other piecemeal solutions or simple pop-up surveys.

GMI Ad Tracker brings together three complementary and high-quality datasets to provide an integrated view of consumer action and perspective. Each dataset can easily be tailored to meet various client needs:

Rich Campaign Exposure Data: Online ad exposure data that can be viewed by campaign, site or individual ad level. Intuitive analytics are made available via an automated reporting dashboard to enable in-field ad decisions.
Rich Demographic Data: Proprietary technology integrates exposure data with GMI’s high quality double opted-in panel. Demographic data on consumers from around the globe with over 200 attribute variables including lifestyle and socioeconomic data points.
Self-declared Insights: Delivers high quality consumer insight data by way of online surveys specifically targeted at exposed and unexposed respondents.

GMI Ad Tracker is 100% GMI proprietary technology enabling us to meet customer needs end-to-end with speed, accuracy and confidence. “The end result for us is a unique combination of behavioral, demographic and attitudinal data that is being used to better understand and improve the increasing level of investment to reach the online consumer,” said Sarah Atherton, Head of Insight at Manning Gottlieb OMD. “GMI Ad Tracker has helped us advise our clients on the effectiveness of their online advertising through superior datasets.”

“We’re committed to innovative technology-enabled solutions that provide unique value to our clients and deliver high quality data and actionable consumer insights,” said Mike Brochu, CEO of GMI. “GMI Ad Tracker reflects that commitment. GMI’s Ad Tracker solution has been extremely well-received by our clients and partners for its unique value proposition and its contribution to helping them deliver the most from their ad campaign investments.”

About GMI: GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results, empowering researchers and marketers worldwide to generate reliable, consistent and actionable information that enhances their decision making capability. Founded in 1999 with global headquarters in Bellevue, WA, GMI has operations in America, Europe and Asia Pacific. For more information, please visit us online at www.gmi-mr.com or email us.