LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced that its CEO Peter Daboll received a Great Mind Award from The Advertising Research Foundation (The ARF). Mr. Daboll received the award during the ARF’s Great Mind Awards Luncheon during the 75th anniversary of its annual conference, Re:Think2011.
About The ARF Great Mind Awards
The ARF Great Mind Awards recognize and celebrate individuals who contribute to the excellence and advancement of advertising research. Established in 2006, the ARF Great Mind Awards honor research innovation, rising research stars, outstanding ARF member contributions, lifetime achievement within the industry and quality in research.
About Ace Metrix
Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace Score™ measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management™ suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.
