2011 New York Auto Show
NEW YORK – Vibrant, the leader in premium contextual advertising solutions, reported a 61% increase in auto-related revenue for Q1 2011 over Q1 2010. The world’s largest auto advertisers are in New York City this week for the NY Auto Show, and Vibrant is reporting that the industry is successfully leveraging contextual as a key part of the recent advertising resurgence. Vibrant works with 90% of auto OEMs, including GM, Jaguar, Audi, Subaru, Toyota and Lexus.
Contextual has been a strong tool for advertisers, particularly in the auto industry, with its ability to engage consumers in a relevant way. Vibrant partners with automakers to deliver a cohesive contextual strategy through display ads aligned with relevant Web content, and in-text links targeted to highly relevant keywords – focused on make and model, and key features such as “third-row seating” and “fuel efficiency.”
“Vibrant’s record growth is driven by the great value that contextual advertising provides to the leading national advertisers, our network of 6,000 premium publishers and 251 million unique users worldwide,” says Doug Stevenson, Co-Founder and CEO of Vibrant. “Our auto revenue has increased 56 percent for the full year 2010 over 2009. We’re off to a positive start for 2011 and foresee a bright future with a resurgent ad industry.”
The New York Auto Show previews began April 20 and the show ran April 22-May 1 at the Jacob Javits Center. In recognition of the resurgent industry and Vibrant’s forward-driving leadership in auto contextual, the company hosted an inaugural, invitation-only VIP event with top agency and automaker marketing and digital players on April 20.
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, February 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and Co-founder Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York.
