Two-Year Partnership Makes Resonate Networks the Exclusive Online Advertising Partner of DataLogix’s OnRamp® Capability in Advocacy and Political Verticals
RESTON, VA – Resonate Networks, the online media company that connects advertisers with audiences based on values, beliefs and attitudes, announced that it has entered a two-year partnership with DataLogix. The partnership makes Resonate Networks the exclusive online advertising partner of DataLogix OnRamp for advocacy and political use.
The DataLogix OnRamp capability enables membership-driven organizations to directly communicate online with their existing members, providing an ability to custom tailor messaging and a call to action optimized to motivate them. Advocacy and political advertisers already use Resonate’s Human Values Targeting™ to richly profile audiences based on values, beliefs, and attitudes on key issues and reach them through online advertising with awareness-building and recruiting campaigns.
By partnering with DataLogix, Resonate Networks provides advocacy and political groups one-stop shopping for best in class online services to effectively identify and reach new members, as well as communicate online with their existing constituents.
As a result, Resonate will offer two distinct but complementary services:
1. Using Human Values Targeting™, advocacy groups and political campaigns can target those like-minded audiences who are ‘persuadable’ to the cause, with an ability to use specific messaging optimized to convince them to become a member or vote for a candidate.
2. Using DLX OnRamp, Resonate clients will be able to target existing members with whom the advocacy or political organization already has a valued relationship, with an ability to use specific messaging that reinforces the benefits of membership or seeks to spur greater member participation, creating real economic value through increased likelihood of membership renewal and future donations.
“For the first time, both advocacy organizations and political entities can create distinct messages for existing members and prospects, reaching both sets in a way that appeals to their beliefs and values,” said Bryan Gernert, CEO, Resonate Networks. “By collaborating with a market leader like DataLogix, Resonate is a powerful partner for campaign managers looking to more effectively extend their reach online, which will be particularly useful as we enter the 2012 political campaign season.”
“Resonate’s depth in online advertising for advocacy and political clients is unmatched, so they were the perfect partner to bring our OnRamp capability to these new markets,” said Chris Scoggins, SVP and GM, DataLogix. “When DLX OnRamp is used in conjunction with Resonate’s Human Values Targeting, it becomes a very effective tool to motivate and grow issue oriented groups online with a new level of precision in message targeting.”
About Resonate
Resonate is the first online ad company to connect advertisers with audiences by understanding why people engage with a brand, campaign or issue. Its unique approach asks people about the values that drive their decisions allowing Resonate to deliver the right audience in the most optimal locations online. The result: ad campaigns that deepen convictions and change minds in a way that traditional online advertising can’t. Visit www.resonatenetworks.com to learn more.
